Rising gold prices don't have to mean panic or shrinking profits. In this episode, I'm sharing five powerful strategies to help you navigate this market shift with confidence and turn it into serious cash flow for your jewelry business.

You'll learn how to announce price increases without losing customers, audit your pricing to protect margins, refine unused metals for instant revenue, create a customer-winning trade-in program, and use desire-driven storytelling to communicate the true value of your work.

This is your moment to lead, elevate your messaging, and step into premium positioning. Gold might be rising, but so are you.

In this episode, you’ll learn:

• [02:15] Why announcing your price increase early (with a grace period) actually builds trust and urgency with your best customers
• [08:30] The exact pricing audit framework to ensure your margins are protected and your brand is positioned as premium
• [11:45] How to refine unused gold and silver to generate instant cash flow, and why this is the perfect time to do it
• [14:22] A creative trade-in program strategy that brings customers back, increases lifetime value, and beats the competition
• [17:41] The storytelling mistake that's costing you sales (and the desire-driven content framework that fixes it)
• [21:10] How to shift your messaging from "cost" to "craftsmanship" so customers feel the value instead of the price
• [24:49] Why daily revenue-generating activities are the antidote to stress, and how to get into the energy of daily sales

Here are the resources mentioned in the show:

• Join the 21-Day Creativity to Cash Flow Challenge
• Download the Jewelry Pricing Calculator
• Desire AI Demo
• The Jewelry Sales Accelerator

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xo, Tracy Matthews

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