LeBron James was selling out basketball arenas while still in high school. At just 18, he said he was offered a $10 million cheque from Reebok - on the spot - if he agreed not to meet any other brands. It was a life-changing sum for a teenager living with his mum in the projects.

But LeBron turned it down. He was willing to hedge his bets.

He’s won four NBA championships, four Most Valuable Player titles, three Olympic golds, and scored more points than anyone in league history. Yet, as BBC business editor Simon Jack and journalist Zing Tsjeng reveal, most of his fortune hasn’t come from basketball. With a lifetime deal from Nike, plus investments, endorsements, and savvy business moves, LeBron has built an empire way beyond the court, becoming one of sport’s richest ever people.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Investor Masayoshi Son became notorious for making huge bets on technology companies. He once lost 96% of his fortune, but he’s still a billionaire thanks to successes like Yahoo! and Alibaba.

Telecoms magnate Strive Masiyiwa escaped kidnap to become Zimbabwe’s first billionaire.

BBC business editor Simon Jack and journalist Zing Tsjeng tell Masiyiwa’s story from a youth fleeing post-colonial conflict, through education in the UK, to enormous wealth delivering mobile phone and internet technology across Africa.

The podcast that tells tales of titans of technology, Wall Street moguls, pop stars, sporting legends, CEOs and entrepreneurs also details Masiyiwa’s many court battles and run-ins with Zimbabwean president Robert Mugabe. Then Simon and Zing decide if Masiyiwa is good, bad, or just another billionaire.

Former Marvel CEO & Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more.

Audio for this episode was updated on 20 May 2025.

Selena Gomez is one of the youngest newly minted billionaires, thanks to her Rare Beauty brand. But you likely know her from her Disney kid days on The Wizards of Waverly Place, award-winning turn in Only Murders in the Building, or as the chart-topping singer of Lose You to Love Me.

BBC business editor Simon Jack and journalist Zing Tsjeng take us back to Selena’s early days on Barney & Friends, through her meteoric rise to fame - and the heavy cost that came with it. From intense tabloid scrutiny and public breakups to mental health struggles and a chronic autoimmune disease. Selena then made it all very public with her documentary My Mind & Me. She’s transformed her personal struggles into a mission to destigmatize mental health issues, pledging 1% of proceeds from her Rare Beauty company to the cause.

And as you’ll find out, there’s much more to Selena Gomez’s rise, fall, and billion-dollar reinvention than the tabloids ever let on.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Orlando Bravo failed to become a tennis pro, but became richer than any tennis player in history by pivoting to the world of finance. He’s the first billionaire from Puerto Rico and earned his fortune with private equity investments in technology.

Vince McMahon made stars out of wrestlers like Hulk Hogan, John Cena and Dwayne ‘The Rock’ Johnson. He turned professional wrestling into a $6.8 billion industry with his company World Wrestling Entertainment (WWE). Vince capitalised on cross-promotion and the spectacle of what he called "sports entertainment" to reach huge audiences before he stepped into the ring himself playing the character Mr. McMahon: a ruthless, bullying, sexually aggressive boss who popularised the catchphrase "You’re fired" long before Donald Trump.

Minecraft is the most successful computer game ever. It's sold 300 million copies, built an active community of fans and there's now even a Minecraft movie. So how did one man - Markus Persson - create it all by himself, before selling it for billions?

BBC business editor Simon Jack and journalist Zing Tsjeng find out how a high school dropout, obsessed with Lego and gaming, became a computer game hero. The Swedish programmer, known by the nickname Notch, built a virtual 3D world where, with the help of a pickaxe, players could harness their creativity to build almost anything, one block at a time. Persson founded the video game development company Mojang Studios, before selling it to Microsoft, but then came a spectacular downfall.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.

By reinventing reality TV, John de Mol changed television history and made a billion dollars. He’s the father of Big Brother and the man behind The Voice, Deal or No Deal and Fear Factor. BBC business editor Simon Jack and journalist Zing Tsjeng explain how the Dutch TV producer became a media tycoon, after using his showbiz connections to break into pirate radio, then TV. He went on to found one of the biggest production companies in the world: Endemol.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

A blocked vacuum cleaner led to a billion-dollar idea for British inventor Sir James Dyson. After studying art, then reinventing the wheelbarrow, Dyson struck gold with his iconic bagless vacuum, but only after years of effort.

BBC business editor Simon Jack and journalist Zing Tsjeng take us back to the entrepreneur’s youth in post-War Norfolk and discover a childhood marked by tragedy. From his years as a jobless inventor, frustrated by existing technology, Dyson’s story is one of innovation, ambition and risk, with legal battles once leaving him on the verge of bankruptcy. But the engineer’s determination and obsession with perfection paid off, with his company now worth billions. The Dyson name has become synonymous not only with vacuum cleaners, but also fans, heaters, hand dryers and hairdryers. He’s even started his own engineering university. Simon and Zing look back at Dyson’s success story and find out how he made his fortune, before deciding if they think he’s good, bad, or just another billionaire.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?