Google Ads is always changing, and in 2023, it is always a good idea to stay on Google’s good books. Together with John Horn of StubGroup, we'll dive into the realities behind paid marketing, and some common misconceptions when running a Google Ad. We'll also talk about how you could design a strategy that moves the needle heading into the new year. John also shared with us his valuable insights about Google Ads and what to expect in 2023.

Whether you're looking to improve your existing campaigns or just get started with paid marketing, this episode has a lot of practical advice that you can use right away. Don't miss out on this exclusive episode! Tune in now and join the conversation using #TheSiteShed on your favorite social media platform! 

Discussion Points: 

00:00 Intro
00:44 Welcome John Horn
03:30 Having the right keywords in your Google Ad campaign
06:30 Advantage of incorporating page and organic strategy
07:00 Thoughts on the new Google Algorithm
10:10 How to remain compliant with Google's Policy
11:05 Why your Google Ad account gets suspended
15:30 Google's data collection and its legalities
18:03 Handling call tracking and recording on Google Ad
21:50 Budget realities in Google Ads
24:10 Local ad service opportunities for smaller businesses
26:50 Mitigating Google exposure (monopoly diversification)
29:00 What changes to expect from Google in 2023
33:17 Understanding your budget on Google Ads
35:51 Maximising the lifetime value of leads
41:32 Best practices on running a Google Ad
43:00 Time expectation on Google Ads

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net
• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Stub Group Website - https://stubgroup.com/

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

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