Meta used to be the go-to for gym leads. Not anymore.

Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.

The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.

Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?

Let’s ask an expert.

In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.

They explain what’s shifting in digital marketing, why the old playbook isn’t cutting it anymore, and how gym owners can finally see what their ad dollars are actually doing.

Tune in.

Key Takeaways: 

• Intro (00:00)
• Meta’s ad platform is easy, but low-quality (00:57)
• Studio owners shouldn’t run their own ads (03:58)
• Budgeting and finite search volume explained (08:23)
• Attribution with CallRail (13:39)
• Meta ROAS vs. Google ROAS stats (17:42)
• Importance of Google Business Profile (18:43)
• Review strategy for better rankings and referrals (22:27)
• Claiming your Google Business Profile (24:40)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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