Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!

Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.

Listen to this episodenow to learn more about this Google Ads news.

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Mentioned links:

Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g...

LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder...

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