Welcome to Episode 32. of  Growing ecommerce, the last episode of 2022. Today, we are joined by Philip, Ivelio Vellin who is an expert in analytics and tracking.

This time, Mike and Phillip talk about google analytics 4, the complaints, the benefits, and how to get it right. They discussed cardinality, data retention, migration strategy, consent mode, and model data plus server side tagging. 

It's a great introduction to the topic and now is actually an opportunity to update your data strategy as Philip explains why this is core to succeeding next year and beyond. 

1. What is GA4 and what makes it different? - 03:00
2. What is cardinality? -10:48
3. How do we benefit from GA4? -15:00
4. What is a consent mode? - 16:55
5. GA4 in ecommerce? - 22:25