On this week in sales we’ll be looking at: 

* Why Brands are Shifting From Digital To Human-To-Human * How 58% Of Sales Reps Require Coaching To Sell In the Virtual Environment* Why google is capping their sales reps bonuses after they’ve been taking home over $1 million in a year in commissions.

And much more!

This Week In Sales hosts:

* Will Barron – Salesman.org/Youtube* Victor Antonio – Youtube.com/user/salesinfluence

Topics:

B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics

B2B marketers are suffering from digital fatigue. 81% of B2B revenue leaders think their target audiences are suffering from digital exhaustion. Making a shift – The top channel they plan to use in the next 12 months is direct mail, followed by direct phone calls.

However, this seeming shift from digital may be a reaction to overuse of virtual content during the COVID-19 pandemic. Virtual events grew by 1,000%, marketing emails by 62%, sales calls by 28% and ad spend by 22% during this period.

https://www.mediapost.com/publications/article/361707/b2b-goes-home-brands-shift-from-digital-to-human-.html

DealHub Recognized as a CPQ Momentum Grid Leader for Spring 2021 by G2

DealHub has been recognized as Momentum Leaders for Spring 2021 by G2 in six categories including CPQ. DealHub is a leader in the CPQ Spring 2021 Momentum Grid because it is the ‘Highest Rated CPQ’ on G2 and has continued support from its customers. 

G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential with 80,000 products listed and more than 1 million authentic reviews posted.

https://www.prnewswire.com/news-releases/dealhub-recognized-as-a-cpq-momentum-grid-leader-for-spring-2021-by-g2-301254870.html

Salesforce Reimagines Sales Cloud to Drive Growth in a Sell-From-Anywhere World

Sixty-one percent of sales people believe their roles have changed permanently since COVID-19 began1. Even when salespeople are able to get back on the road and into offices, 51% expect to travel less than they did pre-pandemic2, and fewer than half expect to go back to the office3.

Virtual Selling: Seamless, virtual interactions will continue to be a critical part of sales and enablement in the year ahead.

* Salesforce Meetings is now generally available and makes virtual conversations more engaging. Ahead of a meeting, salespeople have a 360 view of all attendees on a single screen — including account history, open service cases and bios. Once the meeting starts, both the presentation and the presenter are shown together for a more engaging, human connection.* Only 38% of salespeople say they’ve received training on virtual selling over the past year. With myTrailhead, Salesforce’s digital skilling platform fully integrated into Sales Cloud, sales teams can view relevant enablement materials, like competitor analyses, and new reps can onboard quickly with training resources, all surfaced right in their workspace.