Welcome to another episode of the Niche Pursuits News Podcast! 

This week, Spencer’s flying solo so we’ve got a shorter episode for you. It may be shorter, but it’s still packed with the news, some side hustle shenanigans, and a weird niche site.

He starts by talking about Google’s 2024 Spam Update, which was just released on June 20th, and unsurprisingly, Google doesn’t offer a lot of information about the update, except that the rollout will take just 1 week.

What implications could this update have for your site if you were hit by a previous update? Is this part of the site reputation abuse update? And what did Google Search Liaison Danny Sullivan say about it?

Keep your eye on your rankings (as you probably are) to see how this all unfolds!

The next topic on the agenda is Lily Ray’s article about how SEO visibility is shifting away from review sites to eCommerce and UGC sites.

Google says that it has worked to “reduce unhelpful content by 45%,” although many small publishers would disagree.

Spencer takes a look at Amsive’s study, which compared the SERPs from May of 2023 and May of 2024 for various queries. What did they find? What other results does the article share? What does this mean for review sites?

Spencer offers some advice if you’ve been affected by this. Tune in to hear what he says!

Then he gives a quick update on his Facebook challenge side hustle, in which he’s trying to make $1000 from a brand new Facebook page.

He shared his recent stats on Twitter, sharing his number of followers, his current earnings, and his current costs.

How many clicks has he got to his website? What’s his new strategy going to be moving forward? How much engagement is he getting? How often is he posting? Check out the episode to get all the details.

When it comes to his weird niche site, he shares For Eternia, which is dedicated to He-Man and the Masters of the Universe, which Spencer admitted made him feel slightly nostalgic.

The site covers the latest news (there’s a new movie coming out) and has an official podcast, an official late-night show, a YouTube channel, and a community with a forum.

Spencer talks about how niche the site and topic are. How well is it doing? How are they making  money? Where is its traffic coming from? 

Does this site give you any ideas that you can apply to your own site or business? What can you learn from this successful and weird niche site?

And that wraps up this week’s solo episode of the Niche Pursuits News Podcast. We hope you’re up to speed on the latest events in the space and feeling inspired by Spencer’s side hustle and weird niche site.

See you next week!

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