Green Side Up

Green Side Up

By Jason Lee & Jordan UpcavageBusinessEntrepreneurship
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Green Side Up episodes

  • Ep 24. Branded Bull: Branding, Websites, and More

    This episode of the Green Side Up podcast features Adam Fullerton, founder of Branded Bull, a branding and marketing agency. Adam discusses the importance of branding for businesses and how to establish a memorable brand identity. He talks about developing logos, websites, and graphic design that represent your business values and solutions. Listeners will learn how to position their company as a premium provider and attract their target customers. Adam also shares tips for evaluating an existing brand and determining the next steps to take it to the next level. This is a helpful discussion for business owners looking to strengthen their marketing and better connect with clients.

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    42 min
  • Ep 23. Treesources: In Collaboration with Nature

    This episode of the Greenside Up podcast features Ian Wogan of Treesources, a vertically integrated green infrastructure firm that specializes in tree preservation and relocation. Ian discusses the complex process of preparing trees for transplant, including root pruning, irrigation, and using growth regulators. He shares stories of large tree moves, including a 63-inch live oak. Ian talks about the challenges of unexpected utility lines and Jordan talks about lack of sunlight that can lead to tree deaths. The hosts and Ian discuss costs for tree relocation projects and the importance of feasibility studies. It's a fascinating look at the pioneering work of saving mature trees through relocation. https://treesources.com/

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    31 min
  • Ep 22. Trees Florida: Preparing for Our First Trade Show

    Jordan and Jason discuss adventures in Texas, balancing work and play on vacation. They prepare for an upcoming trade show, at the Trees Florida Conference, by planning podcast interviews and giveaways. The friends get personal, discussing health checks, soil amendments, and a new Flexi-Pave installation project. Jordan shares his forestry mowing job and invasive plant control challenges. Jason plans to research COMAND compost and interview experts at an upcoming conference on plant healthcare. Tune in for industry discussions and a look at their business travels as the Green Side Up podcast grows. https://treesflorida.com/

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    1 hr 4 min
  • Ep 21. Tom Cruxon, A Tree Man From Across The Pond
    This episode of the Green Side Up podcast features Tom from Sherwood Tree Service as a guest. Tom discusses how he got started in the tree industry after moving to the US from England over 20 years ago. He talks about his experience owning and operating Sherwood Tree Service in Tampa, and the transition he has made towards focusing more on palm tree treatment and care. Tom also shares stories about building relationships and trust with other tree companies in the area. Jordan and Jason appreciate Tom's genuine and generous approach to the industry. Facebook: Sherwood Tree Service www.sherwoodtreeservice.com Instagram- @sherwood_tree_service [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    1 hr 9 min
  • Ep 20. Worker's Comp, It's Not That Scary!

    This episode of the Green Side Up podcast discusses workers' compensation insurance in depth with guest Kian Ostovar from Work Comp Specialists. Kian provides an overview of how work comp rates are calculated in Florida and explains options like employee leasing programs. Listeners learn about classification codes, experience modifiers, dividends, and more. The conversation also addresses a costly claim faced by one of the hosts and how it may impact future insurance rates. Overall, the podcast offers a wealth of information on navigating work comp compliance and costs for tree and landscape businesses.

    Connect with Kian:

    [email protected]

    www.workcompspecialists.com

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    58 min
  • Ep 19. From Carpenter to "Pond Digger": A Veteran Pond Pro and True Fish Freak!
    Eric "The Pond Digger" Triplet shares his journey of growing a passion-driven pond business over 35+ years. Starting from aquarium maintenance, Eric evolved his one-man operation into a diversified business installing water features and manufacturing products. He discusses rapid early growth installing over 100 ponds annually, then diversifying services in 2008. Eric also details private labeling products and using content to reach clients. Listeners will enjoy personal anecdotes about battling wildfires with his family-involved business and learn from Eric's experiences navigating industry changes. www.theponddigger.com https://www.twtcontractorcoaching.com/ IG- @theponddigger YT- @theponddigger

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    48 min
  • Ep 18. All Things Equipment

    This episode of the Green Side Up podcast features Jordan and Jason discussing all things equipment used in their landscape and tree businesses. They talk about the two-cycle equipment they use like chainsaws, blowers, and trimmers. They also discuss the brands and models of lawnmowers in their fleet. Jordan and Jason share details about the lifts, compact utility loaders and trucks they rely on. They provide insights on why they chose certain brands over others and how it has benefited their businesses. Catalytic converter theft is also discussed along with tips to help secure work vehicles.

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    59 min
  • Ep 17. Vacations and Getting Fired

    This episode of the Greenside Up Podcast explores balancing work and life as an entrepreneur. Jordan shares how he gave responsibility to employees while taking his family on vacation. He also discusses managing a forestry project remotely. The episode then dives into the highs and lows of business ownership. Jordan details receiving an award but unexpectedly losing a major contract. Practical strategies are provided for smoothing the rollercoaster ride of entrepreneurship, including cross-training staff and diversifying revenue streams. Insights are shared for navigating challenges with grace and keeping a long-term mindset.

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    1 hr 2 min
  • Ep 16. Elevate Sales to New Heights, Without the Overhead.

    This episode features Cody Stickle of RevHike as he discusses the company's sales process for green industry businesses. Cody explains how RevHike handles lawn care, landscaping, and tree service leads over the phone, focusing on understanding customers to provide customized solutions. Jason and Jordan are impressed by RevHike's ability to eliminate overhead costs associated with sales staff through their commission-based model. They see potential in hiring RevHike seasonally or long-term to boost sales. Cody also shares tips for scaling a business through social media. Overall, Jason and Jordan find value in RevHike's outsourced sales approach based on Cody's presentation. ( https://revhike.com/ )

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    41 min
  • Ep 15. Poaching, Pathways, and City Hall

    On this episode of the Green Sideup Podcast, Jordan and Jason discuss recent challenges and successes in their businesses. Jordan talks about dealing with a difficult city code enforcement situation over a customer's tree. He also had equipment issues on a job that caused delays. Jason worked on installing an intricate labyrinth paver kit and discussed how his biggest competitor directly poached employees from one of his job sites. Jordan sets the business up to operate while they are on vacation.

    Connect with the guys at:

    [email protected] https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
    48 min

About Green Side Up

From the publisher's feed

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry.

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