Green Side Up

Green Side Up

By Jason Lee & Jordan UpcavageBusinessEntrepreneurship
Download on the App Store

Green Side Up episodes

  • Ep 94. Procrastination, Pickups, and the Pursuit of Growth

    Get ready for a lively, story-packed episode! Join Jason and his co-host as they prepare for the Equip Expo in Louisville and candidly share the pitfalls of travel and late bookings. Listen to the dramatic saga of repeated truck breakdowns, from battery mishaps to DIY roadside fixesβ€”even a helpful push from passing strangers. The hosts dive deep into their landscaping business operations, exploring lessons learned, hiring their first business development manager, and striving for growth amidst industry challenges. Along the way, enjoy tales of breakfast tacos, community connections, and creative problem-solving. Tune in for real-life grit, business wisdom, and lots of laughs from the field!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners:

    πŸ‘‰ MitoGrow 🌱 πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr
  • Ep 93. Seasonal Hustle: Surviving Slowdowns, Sagas, and Surprises
    Join Jason and Jordan for an action-packed, early-morning episode recorded in the darkβ€”literally! The guys dive into the ups and downs of running a landscaping and tree service business as the seasons change, sharing real talk about budgeting, staffing, and the unpredictable flow of work. Hear about their latest marketing experiments, from Google Ads to SEO pillar posts, and get a front-row seat to a live, chaotic phone call with the electric company over a months-long outage saga. Plus, Jason recounts a neighborly code violation showdown, and the duo previews exciting upcoming events like the Landscape Rodeo and GIE+EXPO. With plenty of laughs, candid stories, and practical insights, this episode is a must-listen for anyone in the green industryβ€”or anyone who loves a good behind-the-scenes story!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr 3 min
  • Ep 92. Scammed and Slammed: Don't Drink and Drive

    Join Jason and Jordan as they kick off another early-morning episode live from the Sky Frog Kitchen. This week, the Green Side Up Podcast dives into lively tales of alligator hunting adventures, from pre-dawn wake-up calls to boat mishaps and celebrating a record 11-foot, 7-inch catch.

    The guys share a cautionary tale about falling victim to a sophisticated phone scamβ€”don't miss their essential public service announcement! On the business side, they discuss the importance of shop organization, the saga of accumulating hundreds of sod pallets, and building strong company culture after making tough decisions with team members. Jason gives an inside look at the flourishing Firefly RV Resort project, including major lot sales and plans for future development.

    Listen in for camaraderie, hard-won business lessons, a sneak peek at upcoming industry events, and plenty of humor as Jason and Jordan juggle work, family, and life's unexpected curveballs. If you love landscaping, entrepreneurship, or just great storytelling, this episode is not to be missed!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr 6 min
  • Ep 91. Poopin' on the Clock, Bar Golf, and Swamp Stories

    Join Jordan and Jason for a candid, entertaining episode of the Green Side Up Podcast! They tackle the realities of managing a crew (including some hilarious bathroom stories), share wild alligator hunting adventures, and give updates on the upcoming Landscape Rodeo event and new sponsor, Mito Grow. Plus, hear about their charity work, neighborhood antics, and lessons learned from scam calls. Tune in for laughs, real talk, and industry insights!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr 4 min
  • Ep 90. 5 Marketing Mistakes Green Industry Entrepreneurs are Making

    Unlock the secrets to marketing success in the Green Industry with this insightful episode featuring Rob Murray, co-founder and CEO of Intrigue Media. Recorded live at the Knowledge College session, Rob shares hard-earned lessons from 15+ years of empowering home improvement businesses. Discover the five most common marketing mistakes, why Google reviews are your secret weapon, and how to leverage video and AI to stand out in a crowded market. Rob's engaging storytelling and practical strategies will help you build systems for predictable growth, connect with your ideal customers, and elevate your business to the next level. Whether you're a landscape professional or a marketing enthusiast, this episode is packed with actionable tips and inspiration you won't want to miss!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr 12 min
  • Ep 89. Alligators, Expos, and ICE Deportation

    Join Jason and Jordan for a lively early-morning episode of the Green Side Up Podcast! This week, the duo dives deep into the upcoming Landscape Rodeo event in St. Augustine, sharing behind-the-scenes planning, event highlights, and how you can get involved. They also break down the Equip Expo, reminisce about industry road trips, and debate the impact of Florida's new immigration enforcement on the landscaping business. Expect candid talk about labor challenges, creative solutions like robot mowers, and plenty of laughsβ€”from alligator hunting plans to mullet tossing at the VIP dinner. Whether you're a Green Industry Pro or just love a good story, this episode is packed with insights, humor, and a look at what's next for landscaping in 2026.

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    59 min
  • Ep 88. Cultivating Success: The Williams Nursery Story

    Jordan reconnects with his college roommate, Justin Williams, at the Landscape Show in Orlando for a lively and insightful episode of the Green Side Up podcast. Together, they reminisce about their days studying horticulture, share stories from their time as roommates, and dive deep into the evolution of Williams Nurseryβ€”a thriving family business in Jacksonville, Florida. Justin discusses the challenges and rewards of running a wholesale and retail plant nursery, the importance of customer service, adapting to industry changes, and maintaining a healthy work-life balance. Whether you're passionate about plants, interested in the green industry, or love stories of family entrepreneurship, this episode offers a behind-the-scenes look at what it takes to grow a successful nursery business and keep it flourishing for generations.

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    40 min
  • Ep 87. The Price is Right!

    Join us live from the show floor at the Landscape Show for this week's episode of the Green Side Up Podcast! Hosts Jason and Jordan welcome back Tony Bass, industry veteran and Profit Builder seminar leader, for a deep dive into the real numbers behind running a successful lawn and landscape business.

    Discover why most companies struggle with low profit, and the three levers every business owner can pull to boost profitability.

    Tony shares practical strategies for pricing, cost control, and increasing volumeβ€”plus the psychological hurdles that keep contractors from charging what they're worth. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice, industry benchmarks, and inspiration to help you build a more profitable business.

    Don't miss Tony's insights on the 80/20 rule, the power of education, and how to confidently raise your prices. Tune in and take your business to the next level!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1 hr 11 min
  • Ep 86. Keep your Fleet Fresh

    Welcome back to the Green Side Up Podcast! In this lively, in-person episode recorded live from the trade show floor at the 2024 Landscape Show in Orlando, Jason and Jordan reconnects with Giovanni and Enrique, the innovative founders behind Fleet Freshβ€”a plant-based deodorizer designed for fleet vehicles and more. Hear the fascinating story of how a background in the marine industry and a knack for problem-solving led to the creation of a unique, all-American product now distributed through Site One. The conversation covers everything from the science of tea tree oil, the challenges of manufacturing and scaling up, to the real-world impact on stinky trucks and even a few laughs about dogs, family, and business hustle. Whether you're a fleet manager, landscaper, or just love a good entrepreneurial journey, this episode is packed with insights, humor, and inspiration. Don't miss it!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    28 min
  • Ep 85. The Landscape Rodeo

    Get ready for a jam-packed episode of the Green Side Up Podcast! Jason and Jordan reunite after a brief hiatus to catch up on company updates, including a new spray technician and the annual company-wide vacation. They dive into the challenges and quirks of landscape maintenance contracts, sharing the story of a major client who might be making a comeback. The highlight of the episode is the official announcement of the inaugural Landscape Rodeo, set for January 23-25, 2026, in St. Augustine, Florida. Tune in for all the details on this exciting new eventβ€”what to expect, how to participate, and why it's set to become a must-attend for lawn and landscape professionals. Plus, hear about upcoming industry events, listener engagement opportunities, and a few fun stories from the field. Don't miss this episode packed with industry insights, event news, and plenty of laughs!

    Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website πŸ“§ Email: [email protected] πŸ“˜ Facebook: Green Side Up πŸ“Έ @greensideuppodcast on Instagram πŸ“Έ @skyfroglandscape on Instagram

    Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service

    Save with SingleOps: πŸ’Έ Mention Green Side Up or use this link to get $500 off your SingleOps subscription: πŸ‘‰ Get $500 Off SingleOps

    Sponsors & Partners: πŸŽ₯ Intrigue Media on Instagram (@imintriguemedia) πŸ“ GS TrackMe

    Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    53 min

About Green Side Up

From the publisher's feed

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry.

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