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In this episode of Add To Cart, we are joined by Greg Taylor, who has made it his business to ensure that no man - or woman -  has to suffer the discomfort of conventional underwear’s main drawbacks - chafing, riding up and…dare I say it out loud…sweaty bits.  Greg is the Founder and CEO of Step One, a brand that has reached cult status making comfortable, functional and ethical jocks.  The company, valued at 60 million has gone from zero to six per cent of the men’s underwear market since it launched in 2017 and has recently expanded to make a range for women.  In this chat, Greg shares the problem that led him on a journey into underpant design, the tricks he’s learned for making sure manufacturing is truly ethical and why he’s pretty happy he didn’t end up with free underwear for life.

Links from the episode:

The Fable

Shopify Plus (sponsored)

Packleo (sponsored) 

Questions answered:

• Why did you start an underwear brand?
• What’s the most important thing when ensuring your product is truly ethically made?
• What’s your approach to hiring staff?

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Greg Taylor from Step One

A born entrepreneur, Greg Taylor has always had a mind for competition. In his youth, he was a national rower, representing Australia three times. This competitive drive helped motivate him in the business world. Created in 2017, Step One was created with the goal to make the most functional, comfortable, sustainable and ethically made underwear on the market. 

You can contact Greg at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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