The Unofficial Shopify Podcast

Grow & Convert with Content Marketing


Listen Later

In this episode, you'll learn how to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content.

The warm and knowledgeable Devesh Khanal joins us to discuss it.

Devesh runs Grow & Convert, a content marketing agency producing magazine quality, in-depth blog content for companies. He's full of practical advice that anyone can implement to drive more qualified traffic to their store.

I asked him...
  • What are the different types of "content marketing" that ecommerce store owners could do?
  • Are there ecommerce stores or brands where you think content marketing isn't a good idea?
  • For blog content, how should you come up with ideas of what to write?
  • Who should you hire to do this for you? Should the owner do it themselves?
  • Tune in for more details!

    Resources
    • Grow & Convert
    • Rev
    • BuzzSumo
    • SurveyMonkey
    • Hotjar
    • Qualaroo
    • Google Keyword Planner
    • Share your thoughts
      • Ask a question in The Unofficial Shopify Podcast Facebook Group
      • Share this show on Twitter
      • Never miss an episode
        • Subscribe on iTunes
        • Join Kurt's newsletter
        • Help the show
          • Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
          • Subscribe on iTunes
          • What's Kurt up to?
            • See our recent work at Ethercycle
            • Take a ride with Kurt on YouTube
            • Grow Your Store in 2018
              • Apply to work with Kurt to grow your store.
              • Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
              • Learn Shopify Plus got that regular Shopify doesn’t?”
              • ...more
                View all episodesView all episodes
                Download on the App Store

                The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

                • 4.7
                • 4.7
                • 4.7
                • 4.7
                • 4.7

                4.7

                258 ratings


                More shows like The Unofficial Shopify Podcast

                View all
                The GaryVee Audio Experience by Gary Vaynerchuk

                The GaryVee Audio Experience

                16,831 Listeners

                Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

                Social Media Marketing Podcast

                1,443 Listeners

                The Foundr Podcast with Nathan Chan by Foundr Media

                The Foundr Podcast with Nathan Chan

                569 Listeners

                Shopify Masters by Shopify

                Shopify Masters

                378 Listeners

                Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

                Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

                192 Listeners

                Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

                Marketing School - Digital Marketing and Online Marketing Tips

                1,263 Listeners

                Founders by David Senra

                Founders

                2,165 Listeners

                The Game with Alex Hormozi by Alex Hormozi

                The Game with Alex Hormozi

                4,454 Listeners

                Winning With Shopify by Winning With Shopify

                Winning With Shopify

                95 Listeners

                The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

                The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

                887 Listeners

                My First Million by Hubspot Media

                My First Million

                2,655 Listeners

                The Startup Ideas Podcast by Greg Isenberg

                The Startup Ideas Podcast

                205 Listeners

                Marketing Against The Grain by Hubspot Media

                Marketing Against The Grain

                358 Listeners

                OPERATORS by OPERATORS

                OPERATORS

                50 Listeners

                The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

                The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

                241 Listeners