Grow Your Clinic

We have Dallas Mayne on the podcast this week, and he is the co-founder and CEO of Lyfe, a practice management software that empowers health & wellness providers in their business with easy to use online bookings, intelligent appointment reminders and one-click payments with private and public health rebates.

With Lyfe, you can now run your practice from your mobile phone and make your life easier.

Dallas is also an entrepreneur who has successfully grown businesses ranging from oil and gas to more recently SaaS and Fintech.

MENTIONS

• Lyfe (site)

SHOW NOTES

• [0:01:00.5]  Getting to know Dallas
• [0:01:53.1]  What is Lyfe?
• [0:04:18.6]  Lyfe’s special features and how it can help clinic owners
• [0:06:02.7]  Easier payment features (compared to other PMS)
• [0:07:43.9]  Integrations and Medicare Rebates
• [0:08:40.9]  Appointment notes, body charts, and other features of Lyfe that can make clinic life easier
• [0:11:11.4]  Know more about Lyfe

Lyfe makes online bookings
and payments seamless!

Lyfe brings together everything required to run a successful and efficient health and wellness business. Reduce cost by consolidating multiple applications and functionality into one easy to use package.

• Manage your bookings better using powerful intuitive scheduling for custom and group bookings and reduce cancellations using SMS reminders
• Process bulk payments for group classes and bookings
• No need for physical payment terminals. Process payments and claims from anywhere including your mobile device
• Save time with automated invoicing
• Create notes and upload and store files
•  Eliminate EFTPOS and terminal fees and get paid quicker with seamless rebate processing – Medicare, HICAPS, Bulk Billing and DVA (TAC and NDIS coming soon)

Sign up HERE for your 30-day subscription free trial.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week on the podcast, we chat with Jordan Walsh, founder of Adelaide Green Clean and Iconic Growth. Jordan started getting cleaning contracts while he was in finishing his law degree, and eventually turned it into a multi-million dollar business when he was very young. He won Telstra Business of the Year in 2016 with Adelaide Green Clean, and has since left to start Iconic Growth, which is a business consulting firm for high level entrepreneurs

In this episode, we talk about the key factors needed to accelerate the growth of a business, and how Jordan coaches different types of business owners. We aso dive into the key principles to scaling a business, managing multiple businesses, stress management tips and the importance of taking action on the opportunities in front of you.

Make sure to listen to the full episode!

QUOTES FROM THIS EPISODE

“I believe a business comes down to how dynamic the founder of that business is. They have to be someone who can relate to all types of people.”

“When you meet with someone and you’re nervous, outline the reason for the meeting at the start.”

“If you’re meeting with a potential client, the last thing they want you to do is waste their time.”

“A lot of people that I see in business, when they’re starting out, they do a lot of relaxation time. That’s understandable, but the practicality is when you’re starting a business, especially in the early stages, you don’t really have the luxury to do that because if you don’t do it, no one else would do it.”

CONNECT WITH JORDAN

• Jordan Walsh (LinkedIn)
• Jordan Walsh (Instagram)
• Email Jordan

SHOW NOTES

• [0:04:01.0]  How Jordan got into business
• [0:05:17.7]  Commercial elements of being a lawyer, studying Environmental Law in New York
• [0:06:39.0]  Jordan’s first cleaning contract
• [0:10:34.5]  Scaling the cleaning business
• [0:13:20.8]  AsiaFest and cleaning up for 100 events
• [0:15:58.3]  How Jordan markets for his business and gets clients
• [0:19:35.7]  Networking and leadership advice for shy or timid business owners
• [0:22:09.6]  The importance of preparing for meetings
• [0:24:30.4]  What happened after Jordan left Adelaide Green Clean, founding Iconic Growth and investments he’s made
• [0:27:53.8]  How he manages his life with multiple businesses and ways to manage stress as a business owner
• [0:30:20.5]  A common mistake made by new business owners
• [0:33:07.4]  Key Principles for Scaling a Business #1: Execute
• [0:34:54.9]  Key Principles for Scaling a Business #2: Create a strong brand
• [0:35:53.2]  Key Principles for Scaling a Business #3: Space
• [0:36:05.0]  Key Principles for Scaling a Business #4: Mechanics of the business
• [0:37:40.6]  One piece of advice for new business owners
• [0:41:43.9]  Connect with Jordan

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Melanie McGrice is an Advanced Accredited Practising Dietitian, one of the few dietitians in Australia to achieve that status. Her success has made her an in-demand practitioner, author, conference speaker, and researcher who is eager to share what she knows with her clients and her peers. She is a go-to resource for the media, who frequently turn to her for their articles and news segments on nutrition, fertility, pregnancy and women’s health.

There are two things that we focus in on this episode. The first is her structured and purposeful hiring process; Melanie goes into detail on how she hires the right talent for her business, and how she helps them achieve their potential. The second thing is how she created a system around content production and sharing her message through marketing. We also talk about how she built her brand and how other health professionals can educate the community better on their services.

This episode is just a gold mine of wisdom and practical tips. Make sure to check it out!

QUOTES FROM THIS EPISODE

“Part of our job as health professionals is to look at the science and be able to put it in layman’s language so that the everyday person could understand it.”

“For people to really enjoy their work and work at a higher level, they need to be doing something that they love.”

“Business is a marathon and not a sprint.”

“When you niche down, not only does it help you build a brand, but it also helps your clients.”

MENTIONS

• The Pregnancy Weight Plan by Melanie McGrice (book)

CONNECT WITH MELANIE

• Melanie McGrice (LinkedIn)
• Melanie McGrice (Site)
• Nourish With Melanie (YouTube)

SHOW NOTES

• [0:03:36.0]  Quick overview of Melanie’s business journey
• [0:06:12.8]  Getting the knack for business
• [0:07:54.9]  How Melanie taps into her team members’ talents and unleash their potential
• [0:09:50.7]  Being intentional about who you hire as part of your team
• [0:10:57.9]  Checklist for hiring people
• [0:11:29.8]  Melanie’s first business
• [0:12:56.7]  Melanie’s business advice to her younger self
• [0:15:01.6]  Why systems are important
• [0:15:57.6]  Taking an interest in fertility
• [0:20:08.0]  Systemising content production
• [0:22:22.3]  Turning learnings and research into content
• [0:23:45.0]  Creating niche content to attract the right clients and build a brand
• [0:25:46.3]  Educating the public about her services
• [0:28:47.1]  How clinic owners can improve their business
• [0:32:33.2]  Final advice to listeners

If you’re interested on becoming an affiliate for Melanie’s online fertility and pregnancy programs, please email [email protected]. You may also join their weekly Early Life Nutrition Journal Club at www.nutritionplus.com.au/healthcarepro and donate to their Mum and Baby’s Nutriotion Centre in Tanzania at this site: https://give.everydayhero.com/au/nutritioncentre.

And if you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Ted Jedynak specialize in musculoskeletal therapies for the lower limbs since 1996. He created three manual therapies specialist clinic from 2002 to 2012, and sold all of those clinics in Australia in 2016. Ted retired from clinical practice since 2012 and has since focused on teaching manual therapies globally.

There are four things that we talk about in this episode. First, Ted talks about his career and business trajectory and the lessons he has learned throughout his business journey.

Second, we talk about the value of having a mentor and the difference that it can do to your business and personal life. Ted shares his story on how he met one of the most influential people in his life, his mentor, and how he has helped him recover from a bad business partnership and catapult his business to success.

Third, we talk about the importance of systems and structure in training and on-boarding team members. We talk about how McDonalds isn’t falling apart even though they are essentially ran by teenagers - all because there are systems and structure in place. Having those systems and structure also allows you to attract and retain the right talent for your business.

And lastly, we talk about how you can bring young practitioners and admin officers to a higher level in a very condensed period of time by training them. Ted talks about how you can become a quality mentor and help your staff and admin team with their personal and professional growth journey.

This episode is super jam-packed with wisdom; make sure you don’t miss out!

QUOTES FROM THIS EPISODE

“If you’re going to grow your team and business, you need to be a quality mentor and teacher. If you’re not able to distill the lessons and the systems to your team, they’re not really going to thrive like you hope they would.”

“Have a mentor who has walked the journey, who has gone down the path that you want to go.”

“I have mentors because they have the ability to ask the hard questions and see things from a fresh perspective.”

“If your staff and admin team can follow system, it then means you don’t have to think about what to do next. Rather, you can think and be connected with your client.”

“Repetition is the mother of skill.”

MENTIONS

• The E-Myth by Michael Gerber (Book)
• Free Training Course: Joint Assessment as Your New Super Power
• Foot Mobilisation Therapies (Site)

CONNECT WITH TED

• Ted Jedynak (LinkedIn)

SHOW NOTES

• [0:04:07.0]  Getting to know Ted Jedynak
• [0:04:45.0]  How Ted’s business journey began and unfolded for him
• [0:08:11.9]  Wisdom From McDonald’s: Establishing systems so that even teenagers can do the job right
• [0:09:58.4]  Transitioning to Manual Therapies in Podiatry and how Ted was able to create systems and structures for that
• [0:15:46.7]  An ugly ending to a business partnership and the importance of getting a mentor
• [0:18:15.3]  The value of having a good mentor and winning the Telstra Business Award
• [0:20:30.9]  How to incorporate systems into your clinic effectively
• [0:21:46.2]  Hiring the right people for your clinic business
• [0:25:26.5]  Recruitment and interview process of the Foot and Leg Center
• [0:27:02.3]  Why you need to have systems in your clinic and how it can positively affect your business
• [0:29:10.8]  Ensuring

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Have you ever wondered how much you should really be spending on marketing to acquire a new client?

For this week’s episode, Jack and Ben talk about the cost for new client acquisition and how much you should be allocating for your marketing efforts. They also look into some of the benchmarks and other metrics that can help you estimate how much you should set aside for marketing.

SHOW NOTES

• [0:01:18.7]  Knowing the lifetime value of a client
• [0:02:47.7]  Knowing the acquisition cost per marketing channel
• [0:03:42.2]  Factoring in any agency cost for marketing

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we share to you some client experience lessons we’ve learned from other industries and how you can apply them in a clinic setting. We also give some tips on selling high ticket items and some ideas on how you could make your services extra special for your clients.

QUOTES FROM THIS EPISODE

“When you’re selling high ticket items, I think there needs to be an extra level of service education/communication that’s delivered.”

MENTIONS

• Dare to Lead by Brene Brown (book)
• Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze (book)

SHOW NOTES

• [0:01:22.2]  Ben’s cafe experience and tips for selling high ticket items
• [0:06:23.1]  Jack’s client experience lessons
• [0:11:53.2]  Jack’s insights this week
• [0:12:42.0]  Lessons to learn from The Ritz-Carlton

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we’ll talk about how you can use improv to improve your communication skills. You can do this with your team, or when you are dealing with your patients, and in life in general. Your ability to improvise and think on your feet is an invaluable skill that can take you and your team further in your journey to clinic mastery.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Ben introduces a framework that you can use when reaching out to new referral partners in your network. Maybe there’s someone that you want to connect with or maybe you just want to get to know them and their work better, this framework can guide you on how you can build a relationship with that new referral partner.

Check out the full episode!

SHOW NOTES

• [0:01:20.9]  The most common mistake in building relationships
• [0:02:57.5]  Clinic Mastery framework for building relationships
• [0:03:37.7]  Step #1: Compliment
• [0:04:35.2]  Step #2: Connect/Common Ground
• [0:05:57.9]  Step #3: Collaboration
• [0:07:40.5]  Making relationships work

We’d love to hear about how you connected with your new referral partners! Feel free to send them in at [email protected].

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In today’s podcast episode, Jack and Ben talks about amazing client experiences at their favorite cafés and how it can translate to amazing client experiences inside the clinic. They also share their recent learnings and reading list for personal development and business growth.

We don’t want to spoil all the good stuff so go check out the full episode!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!