Have you ever wondered how much you should really be spending on marketing to acquire a new client?

For this week’s episode, Jack and Ben talk about the cost for new client acquisition and how much you should be allocating for your marketing efforts. They also look into some of the benchmarks and other metrics that can help you estimate how much you should set aside for marketing.

SHOW NOTES

• [0:01:18.7]  Knowing the lifetime value of a client
• [0:02:47.7]  Knowing the acquisition cost per marketing channel
• [0:03:42.2]  Factoring in any agency cost for marketing

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we share to you some client experience lessons we’ve learned from other industries and how you can apply them in a clinic setting. We also give some tips on selling high ticket items and some ideas on how you could make your services extra special for your clients.

QUOTES FROM THIS EPISODE

“When you’re selling high ticket items, I think there needs to be an extra level of service education/communication that’s delivered.”

MENTIONS

• Dare to Lead by Brene Brown (book)
• Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze (book)

SHOW NOTES

• [0:01:22.2]  Ben’s cafe experience and tips for selling high ticket items
• [0:06:23.1]  Jack’s client experience lessons
• [0:11:53.2]  Jack’s insights this week
• [0:12:42.0]  Lessons to learn from The Ritz-Carlton

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we’ll talk about how you can use improv to improve your communication skills. You can do this with your team, or when you are dealing with your patients, and in life in general. Your ability to improvise and think on your feet is an invaluable skill that can take you and your team further in your journey to clinic mastery.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Ben introduces a framework that you can use when reaching out to new referral partners in your network. Maybe there’s someone that you want to connect with or maybe you just want to get to know them and their work better, this framework can guide you on how you can build a relationship with that new referral partner.

Check out the full episode!

SHOW NOTES

• [0:01:20.9]  The most common mistake in building relationships
• [0:02:57.5]  Clinic Mastery framework for building relationships
• [0:03:37.7]  Step #1: Compliment
• [0:04:35.2]  Step #2: Connect/Common Ground
• [0:05:57.9]  Step #3: Collaboration
• [0:07:40.5]  Making relationships work

We’d love to hear about how you connected with your new referral partners! Feel free to send them in at [email protected].

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In today’s podcast episode, Jack and Ben talks about amazing client experiences at their favorite cafés and how it can translate to amazing client experiences inside the clinic. They also share their recent learnings and reading list for personal development and business growth.

We don’t want to spoil all the good stuff so go check out the full episode!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this quick five-minute episode, Ben talks about identifying your x-factors, or those things that differentiates you from other clinics. What makes you different? What puts you above the rest? Why should clients chose you?

This is a great exercise to do over coffee and it’s a great way to help you identify your business’ key assets.

We’re excited to hear about what they are and if you want, feel free to send them in at [email protected]!

MENTIONS

• Clinic Mastery Business Academy

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week on the podcast, Ben challenges us to find new and innovative solutions to the way we currently do things. He illustrates his point with a story how Einstein taught his students in Oxford.

Check out the full episode!

MENTIONS

• Clinic Mastery Business Academy

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Today on the podcast, Ben is going to coach us on creating a more personalised, engaging and memorable new client process. This episode only takes five minutes and five minutes is all it takes for you to get a fresh perspective on your business, processes, and client on-boarding system.

Reach out to Ben at [email protected] for your ideas and we can help workshop it for you.

Check out the full episode!

Lastly, if you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

For this short episode, Ben is going to coach you on how you can double your clients in a month. We’re going to get you through an exercise that we get a lot of our Clinic Mastery members to do.

Are you up for the challenge?

You can send in your homework to [email protected] and we can help workshop it for you.

Listening to the full episode! 

And lastly, if you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!