Grow Your Clinic

“Technology, when used well, can free up a lot of time.”

And so in this episode of the Grow My Clinic podcast, we’re going to show you more about what you can do with Physitrack, a software that encapsulates exercise prescription, outcome measures, adherence tracking, patient education, etc.. We are also going to explore the telehealth space and answer some of the common questions about it.

Marijn Kortekaas from Physitrack will be joining us for this episode and he’ll be walking us through both Physitrack and some aspects of the telehealth space.

We hope that you enjoy this episode

QUOTES FROM THIS EPISODE

“One of the key things that we always set ourselves out to do was to make it as easy and as engaging to our clients.”

“Education is as important as the exercises themselves.”

“Physitrack provides clinicians the opportunity to communicate with patients outside of the traditional confines of the consult room.”

“Automation is magic - it means that things don’t get missed.”

“Technology, when used well, can free up a lot of time.”

MENTIONS

• Grow My Clinic online course
• Physitrack
• Cliniq Apps
• Physitrack walkthrough

SHOW NOTES

• [0:01:06.4]  Using multimedia to educate patients
• [0:03:15.7]  Do practitioners who prescribe exercises and education get better outcomes than those practitioners who just prescribe exercises?
• [0:06:34.4]  Jack and Marijn talks about the messaging feature of Physitrack
• [0:07:18.6]  Exercise adherence, pain scores, RPE, sets and reps
• [0:09:42.4]  Types of questionnaires that are in Physitrack and how they deal with insurance companies and outcome measures
• [0:12:31.2]  Creating custom outcome measures in Physitrack
• [0:13:22.9]  What you need to know about the telehealth space: remote consultations, insurance frameworks, etc.
• [0:15:59.3]  Insurance in the telehealth space
• [0:18:21.7]  How can technology enhance the client experience? Why should clinics embrace technology from an experience point of view?
• [0:21:03.0]  Integration with Cliniq Apps
• [0:22:23.6]  Learn more about Physitrack!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week, we delve into the personal and professional life of Marijn Kortekaas from Physitrack. He also shares about scent marketing, his previous job at Nike, and about the Physitrack app.

QUOTES FROM THIS EPISODE

On why Nike shoes are expensive: “When it comes to Nike, you see the amount of money they spend on sponsorship, of athletes. It’s all about connecting the consumer to an athlete and help consumers to aspire to be someone they would love to be.”

“Marketing to people’s aspirations are often far more valuable than just marketing to their problems.”

“Although it’s not a clinical approach (scent marketing), it’s something that can have an impact in clinical outcomes. When patients are in a certain frame of mind, or they’re feeling relaxed or energized, it primes them to have a great experience with their therapist.”

MENTIONS

• Grow My Clinic online course
• Physitrack
• Physitrack walkthrough

SHOW NOTES

• [0:01:09.0]  Getting to know Marijn Kortekaas
• [0:01:52.1]  Marijn’s first job after uni: working for Nike
• [0:02:41.1]  Marijn talks about his first take on scent marketing, or using fragrances for branding
• [0:03:13.7]  Getting to know Physitrack
• [0:03:42.8]  How Marijn adapts into roles he is not trained in
• [0:05:00.8]  Marijn explains why Nike shoes are expensive and shares about the lessons he’s learned while working at Nike
• [0:07:20.3]  What does scent marketing have to do with being able to sell or being able to buy? Why is it effective?
• [0:09:31.3]  Case Study: Day Spa Scent Vs. Sporting Retail Store Scent
• [0:11:30.9]  What is Physitrack and why was it developed?
• [0:14:56.8]  How Physitrack works
• [0:15:39.8]  The history of Physitrack
• [0:16:10.2]  Physitrack’s customer feedback system
• [0:17:15.2]  Marijn talks about their partnership with Apple
• [0:18:11.7]  How Marijn have overcome the challenges that came with Physitrack’s success
• [0:20:55.9]  Testimonies from Physitrack clients
• [0:22:48.4]  Learn more about Physitrack!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Jack talks about one of the things he does to keep his focus and his flow going, and it’s really simple - binaural beats.

Curious about it? Give this episode a listen

QUOTES FROM THIS EPISODE

“We all know that multitasking is a MYTH.”

“To be able to work on those high level tasks where you need creativity, you need focus, you need flow, alpha beats is where you need to be at.”

MENTIONS

• Grow My Clinic online course
• GMCP Ep. 005 - ‘Do Not Disturb’: Managing the Noise in Your Life to Improve Productivity
• Binaural beats
• Limitless (movie)

SHOW NOTES

• [0:00:30.9]  Getting into a state of flow
• [0:02:00.8]  Jack talks about the science behind binaural beats
• [0:03:27.2]  Different types of binaural beats
• [0:05:14.8]  Where to get binaural beats
• [0:07:05.8]  When is the perfect time to use binaural beats?

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Jack and Ben talks about personal mastery, tips on how to find your flow, and how to deal with all the pressures that clinic ownership throws at you.

QUOTES FROM THIS EPISODE

“There’s an ebb and flow to this life of business ownership, which is a really interesting contrast to the life of a clinician.”

“They’re doing a lot of things but they’re nt incredibly productive because they don’t have a clear enough outcome in mind.”

“The best clinic owners are obsessed and they don’t change their standards about their outcomes, as in they’ve got a result in mind.”

“The more you’re clear about the outcome, the more resourceful you are in finding the answers or the ways when those obstacles come up.”

“What we say ‘yes’ to determines what we say ‘no’ to.” - Jim Collins

“If we’re just grinding and making life difficult for ourselves, consistently without a breather, we’re gonna get burnt out and tired. So what you need to do as a clinic owner is find a place where you can become self-aware enough that you can have space to work on the important things.”

MENTIONS

• Grow My Clinic online course
• Good to Great by Jim Collins (book)
• RPM (Results, Purpose, Massive Action) (method) by Tony Robbins
• Clinic Mastery Workshops

SHOW NOTES

• [0:00:37.8]  Jack and Ben talks about the common challenges clinic owners encounter and how to find your flow
• [0:02:52.8]  How clinic owners can deal with the barrage of options and things to do
• [0:05:01.3]  A result-driven mindset: being agnostic about the method as long as you get the outcome
• [0:05:39.9]  The importance of saying ‘no’ to certain things, protecting your time, and structuring your diary
• [0:06:24.1]  Ben explains the RPM method (Results, Purpose, Massive Action)
• [0:08:46.1]  Hustle and Grind VS Flow, and the importance of taking a break

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Jack and Ben talks about rewarding and reinforcing your clinic’s values to your team members with an app called Bonusly. What it does is it encourages your team members to recognize one another and rewards any team member for when they’re living up to your values.

QUOTES FROM THIS EPISODE

“When was the last time you recognized your team in a systemized way according to your values?”

“What Bonusly does is it gamifies rewards and recognition among your team. Now, what we’re able to do in a systemized way is for my team to recognize each other according to our values that we’ve all collectively defined.”

“The intention here is to have almost a social recognition model where your team members are recognizing one another. It doesn’t have to just come from the top down, and it’s based on the values of your business.”

MENTIONS

• Grow My Clinic online course
• Bonusly

SHOW NOTES

• [0:02:21.5]  Learn how to define your clinic’s values to your team members
• [0:03:47.0]  Introducing Bonusly, a tool to gamify rewards and recognition
• [0:05:07.4]  How Bonusly works
• [0:07:15.4]  Is there still a need to give out Christmas bonuses/gifts when you’re already implementing Bonusly?

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Joel Friedlaender, founder of Cliniko, joins us this week for another episode of the Grow My Clinic podcast

He’s going to be talking about his personal journey towards creating Cliniko, the advantages of doing remote work and having a remote team, and some new features Cliniko will be having in the future.

We hope you enjoy this episode!

QUOTES FROM THIS EPISODE

“One of the fascinating things about Cliniko is that it is so user-driven and user-based; there’s a strong community there and you seem to be very responsive. And that probably speaks to the type of company that you’ve built.”

“Every company has a different context. You can try to copy how another company behaves, but they have different customers, different size, different origins - whatever it might be, there’s a whole bunch of constraints and reasons that impact how that company behaves.”

“If I look worldwide, we get hundreds of applicants everytime we offer a job.”

“Transparency and being open and honest with you clients wins everytime. When you’re trying to protect and hide things from a clinic point of view, clients can sniff a rat a mile away. Sowing that transparency means you get the quality of clients and essentially a raving fan network.”

MENTIONS

• Grow My Clinic online course
• Cliniko
• Cliniko’s Community Site

SHOW NOTES

• [0:00:29.6]  Joel let’s us in on what Cliniko is
• [0:01:27.5]  The reason for creating Cliniko
• [0:02:45.1]  Joel’s vision of Cliniko
• [0:04:13.4]  The effect of being transparent to your customers, even when things go wrong
• [0:06:17.7]  Why Joel and his team work at their own time
• [0:07:38.3]  Joel talks about working remotely and their rules around taking vacations and holidays
• [0:08:36.1]  Joel talks about some of the advantages in doing remote work
• [0:10:45.2]  Has anyone ever abused the benefits of their unlimited annual leave?
• [0:12:58.0]  The benefits of trusting your team to do good work without your supervision
• [0:16:28.5]  Problems clinic owners usually wrestle with that Cliniko solves
• [0:18:30.8]  Joel talks about Cliniko reports and why they’re enough
• [0:20:02.1]  Future plans for Cliniko
• [0:22:40.7]  Cliniko’s plans to integrate with other apps
• [0:24:45.4]  How the best Cliniko users use Cliniko’s features to their full potential
• [0:25:54.3]  Password management tools Joel and Jack uses
• [0:26:08.5]  How Joel manages both client work and leading his team
• [0:27:08.2]  How Joel keeps in touch with his remote team
• [0:28:16.0]  Learn more about Cliniko

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Sarah Bartholemousz of You Legal, a legal concierge service, joins us this week to talk all about the legalities of running a healthcare business.

She shares to us some of the common legal problems clinic owners face, the pros and cons of partnerships versus having an incorporation, contractors versus employees, and so much more! She also shares her personal journey to starting You Legal and what it’s like to bring innovation into her industry.

There’s a lot to look forward to in this episode, so make sure to give this one a listen!

QUOTES FROM THIS EPISODE

“Basically, I just decided I wanted to take my life into my hands. I did not want to wait until Nikola was born and get another job in six months and have that risk of losing it again; I wanted to control my destiny. And so the very next after I lost my job, I started my practice, which at that stage I named after myself like a lot of law firms.”

“I found that I had a lot of other people interested in having service from me, and I felt like I couldn’t help everyone. So I looked for ways in which I could help more people that didn’t necessarily involve me doing the work.”

“Think about what your clients actually want, not what has always been done is how you innovate, and asking them.”

“As you grow your intellectual property, development becomes more important. And with contractors, that is a risk because you don’t control what they create. You don’t necessarily own it if it’s outside the contracting arrangement.”

“If people aren’t values-aligned, they don’t tend to last very long.”

MENTIONS

• Grow My Clinic online course
• You Legal
• Growing a Medical Practice by Sarah Bartholemousz (book)

Get a discount when you use the code: GROWIN

SHOW NOTES

• [0:01:18.8]  The idea behind You Legal and how it was founded
• [0:05:28.1]  Jack and Sarah talks about working remotely and online consultations in the healthcare industry
• [0:06:38.8]  Dealing with pushbacks when you’re trying to innovate
• [0:08:07.7]  Sarah’s ideal clients
• [0:09:37.0]  How Sarah positioned You Legal and her role as the face of the business, writing books, doing talks, etc. - has it been deliberate and what have been the effects of doing them
• [0:10:54.8]  Does publishing books and doing talks translate into business growth?
• [0:12:38.5]  Sarah talks about some of the common legal problems clinic owners encounter
• [0:15:50.0]  Pros and cons of a Partnership versus an Incorporation
• [0:19:37.6]  Advice for partners who are in conflict but do not have a shareholders agreement
• [0:20:25.4]  Employees vs. Contractors: Should a starting clinic consider contracting or consider an employee arrangement when bringing in a new member?
• [0:22:10.7]  Having a misunderstanding with your practitioner: Consequences of when your practitioners are working under what you think is a contractor setup, but then later claim that they were an employee
• [0:24:22.9]  What employers should consider if they’re planning to hire contractors on their team
• [0:27:06.6]  How Sarah runs You Legal remotely
• [0:30:36.0]  What Sarah does outside of work (which involves charity work and community involvement)
• [0:33:00.3]  Learn more about Sarah, You Legal and other works she’s involved in!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Karen Finnan, founder of Online Physio, joins us this week for another episode of the Grow My Clinic podcast.

She is a physiotherapist by trade and now practices all over the world using telehealth. She’ll be sharing to us her story, challenges and solutions she’s encountered in building her telehealth business, and the progress she’s bringing to physiotherapy and allied health in general through telehealth and online consulting.

You can look forward to a great episode!

QUOTES FROM THIS EPISODE

“The key to any sort of resistance that you get is understanding where they (customers) are coming from.”

“The Australian Physio Association have now done a wonderful job of beginning the process of advocating with the private health insurance parties to introduce the concept of rebates for private health insurance purposes.”

“Know who your ideal client is and be there in the world where they spend time in tobe able to provide a solution if and when they need it.”

MENTIONS

• Grow My Clinic online course
• Typeform
• Physitrack

SHOW NOTES

• [0:00:50.6]  Karen’s background and story
• [0:02:46.9]  Technologies Karen used when she was still starting out her telehealth business seven years ago
• [0:04:41.5]  At what stage did Karen decide to go all-in with telehealth?
• [0:05:27.0]  Craziest place in the world where Karen did a physio consult
• [0:06:40.7]  How telehealth actually works: infrastructure, tools, etc. needed to set up a telehealth business, accommodating a client/patient
• [0:09:24.5]  The purposes of getting your clients to fill out the forms first before the actual call/online appointment
• [0:11:33.3]  Challenges encountered in the telehealth business
• [0:14:36.2]  How to deliver treatments and the framework of funding in the telehealth space
• [0:17:23.2]  Features of Physitrack that Karen makes use of in her business
• [0:23:11.3]  How Karen was able to attract the right kind of clients for her telehealth business
• [0:25:34.7]  How Karen handles being a practitioner and businesswoman, and managing the tech needs of her business
• [0:29:08.0]  Karen’s message to business owners who are struggling to innovate
• [0:31:32.6]  Where to learn more about Karen and how she runs her telehealth business

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Steve Commando gives us some advice on personal development, leadership, business, and life in general in this special episode of the Grow My Clinic podcast.

Steve “Commando” Willis is a qualified fitness coach who also became well known as a trainer in Australia’s Biggest Loser.

QUOTES FROM THIS EPISODE

“Pain, suffering and fear is real, but it’s not unique.”

“If people really want to test themselves, get out into nature. Do some hard stuff.”

“Surrender means to accept ‘now’ for what it is in this present moment.”

“What it comes down to is what you’re willing to do when the doors are closed, no one else is around and the lights are off - that’s when it counts.”

“We can conjure enough energy when we’ve got all eyes on us; but when it’s dark and cold - when you just don’t feel like doing it - what are you willing to do? That’s what makes you.”

MENTIONS

• Grow My Clinic online course
• Steve Willis’s site

SHOW NOTES

• [0:00:52.9]  The legacy Steve hopes to leave
• [0:02:30.8]  How does Steve treat his children?
• [0:07:05.0]  How Steve goes back to his center and finds quietness despite his busy schedule
• [0:09:22.0]  Qualities that make a strong leader
• [0:13:44.4]  Uncomfortable things Steve has to tackle as a businessman
• [0:15:44.9]  How Steve improved in his communication skills
• [0:17:39.4]  People Steve considers as his mentors
• [0:22:43.5]  Steve’s golden advice for our listeners

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Hootan Mohseni is back with us again at the Grow My Clinic podcast, and he’ll be giving us a crash course on how to use Cliniq Apps’ dashboard efficiently, so that we could read and interpret data better, and in turn give better service to our patients.

QUOTES FROM THIS EPISODE

“It’s not just about the data; it’s being able to analyze it in a way that’s meaningful to help you reflect on what’s happened.”

“Clinic owners - although they are health professionals, they are running a business.”

“Business without data is like human without mind. If you do not see what you’re doing, you cannot make correct decisions.”

“Getting data is one thing, but having it presented in a way that helps you make decisions, it is what’s next level.”

“Revenue and cost is distilled outcome of a business.”

“Too much analysis is bad, but lack of analysis is also bad.”

“To hide from data or to be fearful of it is really doing your patients a disservice in the long run.”

MENTIONS

• Grow My Clinic online course
• Cliniq Apps

SHOW NOTES

• [0:00:59.9]  Data insights that clinic owners can get from Cliniq Apps
• [0:04:51.8]  Important data insights clinic owners should look out for
• [0:07:35.7]  How to interpret patient visit average or average patient revisits and why it is such a critical number for clinics
• [0:11:51.8]  How the dashboard can be maximized to view key metrics
• [0:12:12.3]  Key metric #1: Overall clinic revenue
• [0:15:40.3]  Key metric #2: Checking metrics by practitioner
• [0:16:18.5]  Key metric #3: Digging deep into each key performance indicators of the clinic (e.g. booking cancellations)
• [0:17:29.3]  Engaging in patient relations through Cliniq Apps
• [0:21:53.5]  Final words on how to analyze data better

For the podcast listeners, if you’re interested in taking your journey with Cliniq Apps further, we’ve got a discovery session that we can offer you. Just send in your request to [email protected] and we’ll be able to help point you in the right direction for Cliniq Apps’ discovery session.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!