Grow Your Clinic

In this episode, Jack lets us in on the latest lesson that was delivered in our Health Professionals in Business group about delivering non-clinical team training.

QUOTES FROM THIS EPISODE

“We are doing our patients a disservice if we don’t recommend the best products.”

MENTIONS

• Grow My Clinic online course
• Grow My Clinic Membership
• Health Professionals in Business (FB Group)

SHOW NOTES

• [0:02:46.3]  Common denominator among high performing clinic owners
• [0:03:19.3]  Jack shares one of his experiences in delivering non-clinical team training
• [0:08:23.2]  Giving the team an immersive first-hand experience of your products and services

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Jack walks us through the four key elements in launching anything in your clinic, be it a product, a new practitioner, or a new service. He also talks about buyer and customer intent and how to reverse engineer your marketing and communications effort to make sure you launch well.

QUOTES FROM THIS EPISODE

“Unless you have a strategy in place to fill that, nothing’s going to happen.”
“If someone makes a search on Google, they’re ready to do buy or engage.”

MENTIONS

• Grow My Clinic online course
• Cliniq Apps
• Mailchimp

SHOW NOTES

• [0:03:31.2]  Launch tip #1: Gauging the buying intent of customers in online channels (Google AdWords, Facebook, etc.)
• [0:04:47.3]  Sample strategy for launching/introducing new practitioners online
• [0:05:26.7]  Launch tip #2: Contacting referral partners and business partners
• [0:06:39.2]  Launch tip#3: Distributing content to client database via CRM

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week, we have Paul Ramondo talking to us about all things digital marketing. He shares some of the best ways to target audiences or your ideal clients on social media, particularly through Facebook, and some tips on writing an effective copy that would speak to your audience.

QUOTES FROM THIS EPISODE

“[Digital Marketing] is about telling and targeting a story or targeting an offer on a platform in which everyone is now spending their eyeballs on, or spending their focus and spending all their attention on.”
“Marketing is really just helping people find solutions to their problems where their attention is.”
“There’s a commercial reality to what we do, and if you’re not making a profit, then you’re going to go out of business and you’ll not be able to help anyone.”
“Even though we’ve done our research and we’ve built a data-driven approach to figure out what that avatar looks like, nothing’s going to beat the data that you have within your own clinic, and with the people who are already brand-aware.”

MENTIONS

• Grow My Clinic online course
• Paul’s website
• Paul’s Instagram

SHOW NOTES

• [0:01:10.9]  How Paul started his own digital marketing agency
• [0:04:33.7]  Paul’s extensive experience with Facebook Ads
• [0:06:26.2]  What Digital Marketing really is
• [0:10:48.2]  Paul talks about the different kinds of digital platforms
• [0:13:00.1]  Targeting people online
• [0:14:27.5]  Parameters that we can target people according to and creating local awareness ads
• [0:18:39.8]  Demographic and geographic targeting, plus little known audience targeting features that clinic owners can utilize
• [0:26:50.5]  Other audience features clinic owners must know
• [0:31:34.5]  Common things people do wrong when writing ads
• [0:32:49.9]  Introducing yourself (clinic/services) to visitors who know nothing about your reputation
• [0:34:11.8]  Running ads for people who have already visited your website
• [0:36:25.3]  What kind of content (photos, videos, carousel, etc.) works best and what doesn’t?
• [0:38:34.4]  Tips around writing copy
• [0:43:09.9]  Learn more about Paul Ramondo

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Jack and Ryan talks about various products used by clinic owners and how they can enhance the client experience within a health clinic environment.

QUOTES FROM THIS EPISODE

“Having that technology just gives your clinic that credibility.”
“Having the tech gives you different options to show the patients. Let them decide what they want whether it’s a product, whether it’s an item that you want to sell to them…”

MENTIONS

• Grow My Clinic online course
• DJO Global

SHOW NOTES

• [0:01:05.5]  How Ryan ended up working at DJO Global
• [0:02:57.7]  What is DJO Global?
• [0:04:33.5]  How to utilize products to enhance the client experience
• [0:08:52.1]  What it means for clients when they’ve got products that can provide data?
• [0:11:02.3]  Changing trends in shockwave therapy and how the right product supplier can help clinic owners keep on top of that
• [0:14:37.4]  Ryan talks about pain management modalities
• [0:16:50.4]  What should clinics be looking for when choosing a supplier?
• [0:19:18.6]  Common mistakes clinics make when managing stocks?
• [0:22:43.9]  Clinics that have done innovative things that helped improved their client experience
• [0:26:48.8]  Learn more and get in touch with DJO Global!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Ryan McCathie talks about his exercise physiology journey, how he networks through LinkedIn, and how it has helped his clinic achieve their goals.

QUOTES FROM THIS EPISODE

“Smell (clinic’s scent) has a great emotional attachment to patients, so we make sure our smell is quite regular.”
“If one person’s asking it, there’s probably a dozen others that are thinking it, that have never gotten around to asking it.”
“I don’t argue on social media. It wastes your time.”

MENTIONS

• Grow My Clinic online course
• Hunter Rehabilitation and Health
• Ryan McCarthie
• RHR Facebook

SHOW NOTES

• [0:00:44.6]  Introducing Ryan McCathie
• [0:01:22.2]  What is exercise physiology and how Ryan ended up studying it
• [0:01:57.8]  Common chronic conditions Ryan and his team usually deal with
• [0:02:44.7]  Why Ryan chose exercise physiology as a profession
• [0:04:02.8]  Why private practice?
• [0:05:39.1]  How Ryan ended up with his own clinic
• [0:06:58.1]  About the Hunter Rehabilitation and Health
• [0:07:41.5]  Some elements of the client experience that Ryan has focused on and maximized
• [0:09:10.7]  How HRH gets feedback from patients
• [0:09:51.9]  Genre of music played in HRH’s welcome room
• [0:11:08.1]  Are special treatments really worth it?
• [0:12:17.6]  How Ryan successfully grew his exercise physiology clinic
• [0:14:19.6]  Ryan’s LinkedIn strategy
• [0:16:21.7]  What to publish on LinkedIn
• [0:17:48.5]  How Ryan comes up with ideas for his content
• [0:19:05.1]  Overcoming the fear of being in front of the camera
• [0:22:15.5]  Some posts that have created the most engagement on LinkedIn
• [0:24:15.2]  Handling debates on LinkedIn posts
• [0:26:08.0]  Has LinkedIn contributed to the growth of HRH?
• [0:27:58.3]  Learn more about Hunter Rehabilitation and Health

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Michael Rizk, owner and founder of iMovePhysio, is going to be giving us some tips on how to adopt to the fast-moving pace of your clinic’s growth.

QUOTES FROM THIS EPISODE

“We are often paralyzed by opportunity. We just say yes to everything. We’re fresh, new, we’re gung ho. And often times, we say yes to everything not fully measured or understanding the magnitude of what we’re taking on.”
“My tip would be: don’t hide your culture. And if you’re not huge on social media, just make that really clear from the start, and you’ll find people that are dying to work for you instead of you trying to find people.”

MENTIONS

• Grow My Clinic online course
• iMovePhysio
• iMoveU
• Cliniko
• Cliniq Apps
• HICAPS Go

SHOW NOTES

• [0:00:49.5]  How Mike got into physio
• [0:02:06.6]  Why Mike studied exercise science
• [0:04:05.1]  How long did it take for Dan and Mike to start iMovePhysio?
• [0:06:36.2]  Managing the speed of your clinic’s growth
• [0:08:55.9]  How Mike was able to find his clinicians in a short amount of time
• [0:09:38.0]  Rejecting the wrong types of clients
• [0:13:32.6]  Mike’s tips on adjusting to the lifestyle of a business owner
• [0:14:59.9]  Learn more about iMoveU

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Stephen King from Movement Assessment Technologies (MAT) is all about providing tools for clinic owners to help them get objective, tailored assessments for their clients.

Learn more about Stephen King, his MAT journey and the impact of their work extending to 21 countries in this episode of the Grow My Clinic podcast.

QUOTES FROM THIS EPISODE

"We're about creating experiences for clients where they understand their diagnosis, whether that's pathological or psycho-social, so using language that matters to them creates an amazing buy-in."
"Having something that makes you different is really important as a clinic owner."

MENTIONS

• Grow My Clinic online course
• Movement Assessment Technologies
• Kajabi
• Asana
• Google Suite
• MAT Assessment

SHOW NOTES

• [0:00:30.0]  Getting to know Stephen King
• [0:03:56.6]  What made Stephen want to study Physio
• [0:05:22.6]  Stephen's passion for movement assessment
• [0:07:46.0]  What led Stephen to start Movement Assessment Technologies
• [0:09:20.1]  How did MAT differentiate Stephen from other practitioners
• [0:11:25.5]  The MAT journey: How Stephen manages to practice and run his business at the same time
• [0:12:10.9]  Getting to know Movement Assessment Technologies (MAT)
• [0:14:08.0]  Feedback from patients who have received MAT assessments
• [0:15:45.5]  Practitioners who use MAT
• [0:16:38.7]  Creating a systematic approach to assessment vs. Letting clinicians have their own reasoning
• [0:18:17.2]  How Stephen manages his business and life
• [0:20:39.2]  How to integrate technology into your clinic's system when you're not a tech geek
• [0:23:09.9]  Learn more about Steve and MAT

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

An effective reward system could greatly boost team morale and inspire your staff to serve your clients better. That is why in this episode, we would not only be talking about bonuses and commissions, we'll also be talking about creating a whole systematic cultural approach towards rewards.

QUOTES FROM THIS EPISODE

"We think that people are motivated by money. But the truth is that most of our team just genuinely want to be recognized."
"People want to be recognized for the great behaviors and the great work that they do."

MENTIONS

• Grow My Clinic online course
• Bonusly

SHOW NOTES

• [0:00:41.7]  Listener reviews on iTunes
• [0:01:46.8]  Three reasons for why you need an effective reward structure
• [0:02:03.5]  First reason: Recognizing good behavior (privately or publicly)
• [0:04:48.4]  Second reason: Reinforce values
• [0:06:19.9]  Third reason: Rewarding performance

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Think you're extra? Andrew Zacharia and Peter Flynn from Physio Fit will share with us what it really means to go the extra mile for your clients. They'd go as far as buying massage chairs for their waiting rooms to hiring a barista for their clinic, just to make their clients have that amazing experience!

QUOTES FROM THIS EPISODE

"Just opening the door and waiting for people to come isn't a good [business] strategy."

MENTIONS

• Grow My Clinic online course
• Good to Great by Jim Collins
• The Ideal Team Player by Patrick Lencioni
• Physio Fit Adelaide

SHOW NOTES

• [0:00:52.8] How Pete became a physio and what he did leading up to Physio Fit
• [0:07:34.7] Andrew's journey to becoming a physio and what he did leading up to Physio Fit
• [0:11:44.8] Where Physio Fit is at now and how they got to where they are
• [0:12:39.6] Why they still see patients until now
• [0:15:12.1] Dynamics of a business partnership that works well
• [0:18:10.6] How Pete and Andrew came up with their values and mission statement
• [0:20:11.9] How they embraced the business side of things
• [0:21:50.3] What are they most proud of?
• [0:23:19.6] Creating a place that people would love coming to work to
• [0:25:37.8] Andrew, Pete and Jack talk about how they do their quarter huddles
• [0:26:29.2] Game changing strategies of Physio Fit that sets them apart from other clinics
• [0:31:52.9] What's next for Physio Fit?
• [0:35:14.1] Learn more about Physio Fit

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Joey talks about some of the amazing insights from his book, Never Lose a Customer Again, and gives us a fresh perspective on retaining customers, creating unforgettable client experiences and why it’s different from customer service, and how to differentiate yourself from a market full of low-priced and high quality services.

QUOTES FROM THIS EPISODE

“The title ‘administrative’ is not really the sexiest title in the world. It implies, by the very nature of the language, that it’s a less important task, or it’s a more monotonous or more rote task for someone to do, when to your point, that’s the frontline of the client experience.”

“The therapists deliver the outcomes, but our admin team, they deliver the experiences.”

“We’re finding in the healthspace, the experience matters more than what a therapist does with their hands.”

“I see customer experience as a proactive activity, an activity that does its best to anticipate the type of feeling you want your customer to have at every touch point.”

“Customer service is more reactive. Customer service is usually who you talk to when something hasn’t gone as planned.”

“The best place to tell your stories is not necessarily in a printed magazine or on a radio ad or any TV commercial - it’s in the waiting room or the welcome room of your office.”

“It really is implicit on us as clinic owners to give our team incredible experiences, so that then they can translate that down to our clients.”

MENTIONS

• Grow My Clinic online course
• Never Lose a Customer Again (book) by Joey Coleman

SHOW NOTES

• [0:00:58.7]  Differentiating yourself from the competition
• [0:02:45.7]  Why it was a good idea for Jack to rename their admin team to Client Experience Officers
• [0:04:50.3]  The importance of having an amazing welcome room experience
• [0:06:31.9]  The difference between customer service and client experience
• [0:07:43.3]  The First 100 Days (with a new client/patient)
• [0:13:14.7]  Eight Phases of the Customer Lifecycle
• [0:16:59.2]  Some advice on encouraging prospect clients to follow through with their first appointment
• [0:21:19.5]  Turning the waiting room into a welcome room
• [0:23:04.7]  How gifts and other touchpoints can play a role in the 100-day client journey
• [0:26:01.7]  Mistakes businesses make when trying to integrate those different touchpoints
• [0:27:37.7]  Mistakes businesses make towards the end of the 100-day client journey
• [0:29:42.4]  Sharing client stories in the welcome room
• [0:31:00.6]  Hurdles that people need to overcome to get started on designing the first 100 days
• [0:33:52.2]  Best place for listeners to find out about Joey’s book

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!