Grow Your Clinic

This week on the podcast, we’re going to be joined by Chris McCarroll, founder and editor of Allied Magazine. Chris started his business life in marketing and events, working with brands such as Buena Vista Walt Disney and Surf Life Saving before taking the leap and opening his own branding studio and health marketing agency.

Since Allied Magazine was founded, it is continuing to build a large following within the Health, Medical, Fitness, and Wellness communities.

Today, We’re exploring mastery of standing out, telling your story and collaboration.

QUOTES FROM THIS EPISODE

“Everybody has their story. There’s going to be some resistance to telling it… and that’s okay. It’s all about what can you do to make that connection so people can understand you and get to know you before they’ve even met you.”
“You need to surround yourself with people who ‘get it’.”
“It’s not about connecting with everybody; we want to identify it and connect with a certain person, so it’s about always having them in mind when you’re creating your content.”
“Your story will continue to evolve.”

MENTIONS

• Grow My Clinic online course
• Allied Magazine

SHOW NOTES

• [0:01:49.9]  How to market your services and products through storytelling
• [0:03:43.2]  What kind of stories can/should be told?
• [0:06:18.9]  Chris’ story and dealing with the pressures of being a business owner
• [0:10:19.5]  Chris’ support group and how he keeps himself grounded
• [0:13:25.5]  Chris talks about bringing the stories of health professionals to life
• [0:16:58.5]  How can we use storytelling in our marketing to connect with other people in the community, and attract them to our clinic?
• [0:21:29.5]  The Allied Health magazine and where to get it, how to tell your story
• [0:24:37.4]  How people can apply for the Allied Health Awards
• [0:28:41.2]  Chris’ parting words

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This episode is the second part in the two-part series about creating a values-driven business. Jack walks us through the four questions that can help draft our business’s values, and some examples on how it can be applied to your own practice.
Here’s the link to the first part of the series.

QUOTES FROM THIS EPISODE

“Do not start with your team. Start with yourself.”
“If core values simply become posters on the wall and arbitrary pages in a folder somewhere, they are useless.”
“Values are the things that we already do. You just need to identify them through a reflection process, and then once they’ve been identified, refined and crystallize, you need to amplify them.”
“You amplify core values by deliberately infusing them into your decision-making and action-taking.”
“There is no shortage of ideas in the world, but they need to align with our core values.”
“You need to use your core values as a filter for your action-taking and decision-making.”

MENTIONS

• Grow My Clinic online course
• Clinic Mastery Business Academy

SHOW NOTES

• [0:01:41.1]  How the process of creating a values-driven business begins
• [0:02:30.2]  Questions that help identify your core values, Question #1. What are some core sayings or phrases that you’ve used in your work to reflect how we go about our business?
• [0:03:00.4]  Question #2. How do we want our clients to describe their experience with us?
• [0:03:37.2]  Question #3. When we are at our best as a team and as practitioners, what are we doing to get into that state?
• [0:04:15.4]  Question #4. What expectations do we have for our communication, internally and externally?
• [0:05:40.5]  Narrowing down the core values you’ve listed
• [0:08:16.1]  How our team at Clinic mastery apply our values on a daily basis, #1. Celebrating team and client wins inside of Slack each week
• [0:08:49.0]  #2. Make decisions on who joins the team based on how well they reflect and align with these core values
• [0:09:05.5]  #3. Using values as a guide in drafting ideas and strategies
• [0:10:11.5]  #4. Establishing values as the standard of excellence
• [0:10:38.5]  #5. Tone, style and practicality of the content published must align with values
• [0:11:03.4]  #6. Values drive peer reviews

If you need some advice about creating a values-driven business and how to apply it to your business, maybe you have some questions, feedback, or any ideas for future episodes, you can reach out to us at [email protected] with the subject line “Podcast Help”, and Jack will personally make sure to get back to your message.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this two part series of creating a values-driven business, Jack talks about the four core values of Clinic Mastery and why having a values-driven business is important.

QUOTES FROM THIS EPISODE

“The reality is core values are more than just words; they need to be core actions.”
“Values are the principles that govern and guide how you act or how you behave, the expressions of your culture.”
“Core values are not something that you create; it’s something that you identify, and then amplify.”
“If you haven’t defined your core values and created practices and behaviors around them, you’re simply leaving your culture up to chance.”

MENTIONS

• Grow My Clinic online course

SHOW NOTES

• [0:01:42.9]  Clinic Mastery backstory: How we created our own core values
• [0:03:53.9]  What are core values?
• [0:06:26.9]  Why core values are necessary for your health business
• [0:08:13.5]  The Four Clinic Mastery Core Values
• [0:08:49.0]  Core Value #1. Keep it real
• [0:09:17.6]  Core Value #2. Make it happen
• [0:09:39.1]  Core Value #3. Bring the energy
• [0:10:39.1]  Core Value #4. Be outcome-focused

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at [email protected] with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Ben Amos from Engage Video Marketing joins us this week in the podcast to talk about the secret sauce behind creating amazing video content that promotes brand-awareness and converts viewers into clients.

QUOTES FROM THIS EPISODE

“Once you’ve identified your audience, you’ll know what they want to know about.”
“What is your business objective from any piece of content?”
“Whatever the production decisions you make really should be the last decision you make.”
“The reality with human beings is that we buy with emotions, and we justify that decision with rational logic later.”
“The journey starts at the emotional end, but it becomes a rational decision of ‘Am I going to part with my cold, hard cash?’”
“You want to be using your content and the content of your [Facebook] Live in a way that encourages people to ask questions or interact or engage in those comments.”
“Doing any video is better than doing no video.”

MENTIONS

• Grow My Clinic online course
• Engage Video Marketing
• Innovate Media
• ‘Foundations’ Video Course

SHOW NOTES

• [0:00:48.8]  Getting to know Ben Amos
• [0:03:02.2]  Mistakes businesses make when it comes to video marketing, how businesses should really strategize their video content
• [0:05:42.7]  How can video play a part in our overall business objective and strategy?
• [0:06:09.6]  Seven elements to an Effective Online Video Strategy, Element #1. Audience
• [0:06:37.1]  Element #2. Content
• [0:06:49.0]  Element #3. Be clear with your business objectives for video production
• [0:07:36.8]  Element #4. Distribution: Where are you supposed to post your video?
• [0:08:17.6]  Element #5. Optimization: SEO, metadata
• [0:09:03.7]  Element #6. Metrics
• [0:09:51.9]  Element #7. Production
• [0:10:33.6]  Strategic difference between brand-awareness content and conversion content
• [0:15:24.5]  Tips to make your video content more effective
• [0:16:50.0]  Ben talks about the “Full Funnel Video Strategy”
• [0:17:13.3]  Secret Element #8. The Goal of Delight: How you can use video to address the advocates of your potential brand/service
• [0:18:11.8]  How videos can help patients finish their client journey
• [0:19:19.0]  Distribution: What kind of content works for different social media platforms?
• [0:25:04.6]  What types of videos work on Facebook?
• [0:29:43.0]  Do built-in captions perform better than the external captions file?
• [0:31:02.0]  Difference in performance between a self-produced video and a professionally produced video
• [0:35:20.0]  Resources for people who want to learn about video marketing

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at [email protected] with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

MENTIONS

• Grow My Clinic online course
• Clinic Mastery Podcast

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at [email protected] with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

This week on the podcast, Dr. Glen Richards shares to us about the driving principles behind his multi-million dollar empire.

Dr. Glen Richards is a veterinary surgeon and founder and former CEO of Greencross, Australia’s largest pet care company.

Glen spent 10 years building a multi-million dollar integrated pet care empire, which now operates in more than 130 veterinary hospitals in Australia, New Zealand and China.

You may better know Glen from his involvement with MyFootDr and his media presence as one of the four Investors on Shark Tank Australia, hosted on Channel 10.

QUOTES FROM THIS EPISODE

“The bigger the organization, the more disciplined a structure’s got to be.”
“Step up! What’s the worst that could happen?”

MENTIONS

• Grow My Clinic online course
• MyFootDr
• Greencross Australia
• Petbarn
• City Farmers
• Shark Tank Australia

SHOW NOTES

• [0:01:12.1]  Glen’s transition from being a clinician, to being a business owner, to becoming an investor
• [0:08:07.9]  Keeping things rolling between transitions
• [0:12:46.1]  Attention to people
• [0:16:58.1]  Dealing with clinicians who do not embrace change and/or innovation
• [0:23:17.2]  Glen’s key business principles
• [0:25:12.7]  What key business principles will Glen pass down to his kids?
• [0:30:52.1]  Glen’s parting advice to the listeners
• [0:33:19.0]  Get in touch with Glen!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, we’re going to be speaking with Andrew Roberts about mastering your daily grind and flow, both in business and in life.

Andrew is well known as one of Australia’s leading business mentors and is a Strategic Business specialist. He has gone from running one of the largest business coaching companies in Australia to focusing on specialists and leaders of various industries. You may know Andrew as the author of the book ‘What The Hell Are You Chasing?!’

Andrew believes in balance and encourages the people he works with to stop chasing stuff they don’t want, to stop trying to impress people they don’t even like and to live life as a ‘fulfillionaire’ - someone who is rich in every area of life.

QUOTES FROM THIS EPISODE

“If it’s not scheduled, it won’t get done.”
“One hour of inspired time is greater than six hours of uninspired time.”
“To be able to run an amazing team, it needs frequency of communication.”
“A great leader of any business needs to be the visionary and constantly enrolling and inspiring the team for the vision.”
“The first most valuable person in a business is the owner; the second most valuable people in a business is the team, more valuable than the customer.”
“You are better off hiring a motivated person and hoping you don’t de-motivate them, because it’s impossible hiring a demotivated person and trying to motivate them.”
“Building a great team is built on how you hire.”

MENTIONS

• Grow My Clinic online course
• What the Hell Are You Chasing?! by Andrew Roberts (book)
• Andrew’s Official Site

SHOW NOTES

• [0:01:24.7]  What does “flow” mean to Andrew?
• [0:02:22.7]  How to manage your stress and get out of feeling overwhelmed
• [0:04:23.2]  Is stress a normal thing to experience when you’re going through growth?
• [0:05:33.0]  Walking to de-stress
• [0:08:06.1]  Deliberately putting in breaks into your year to reset
• [0:12:28.8]  Michael’s four major planning techniques
• [0:15:55.3]  What are the fundamentals of being a good coach/mentor that clinic owners could take today and apply in engaging with their team?
• [0:20:26.7]  How to create a vision or pathway for a team member in terms of their role and progression as part of that vision/mission that your clinic has[0:01:24.7]  What does “flow” mean to Andrew?
• [0:02:22.7]  How to manage your stress and get out of feeling overwhelmed
• [0:04:23.2]  Is stress a normal thing to experience when you’re going through growth?
• [0:05:33.0]  Walking to de-stress
• [0:08:06.1]  Deliberately putting in breaks into your year to reset
• [0:12:28.8]  Michael’s four major planning techniques
• [0:15:55.3]  What are the fundamentals of being a good coach/mentor that clinic owners could take today and apply in engaging with their team?
• [0:20:26.7]  How to create a vision or pathway for a team member in terms of their role and progression as part of that vision/mission that your clinic has

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

We have a very passionate guest this week on the Grow My Clinic podcast, and that is Michael Griffiths!
Michael is the founder of Referral Marketing Guru, the #1 authority on referral marketing training around the globe and today, he shows people how to generate more referrals, use their networks more effectively and use partnerships to fill their New Client funnel.

QUOTES FROM THIS EPISODE

“Unlike any other form of marketing where it’s all about getting yourself in front of the right sources of people, referral marketing is what we call the best form because it’s not costing you a cent to be able to get other people passing you new business and new opportunities.”
“Partner to create win wins.”
“I don’t care about what you do or how you do it; whether you think you’re the best is irrelevant. What I care about is do I like you and trust you and actually want to help you?”
“So the right question isn’t “tell me more about your business” or “tell me what you do in business”, it’s just simply “tell me more about YOU.””

MENTIONS

• Grow My Clinic online course
• Michael Griffiths
• Referral Marketing Guru
• Michael’s 9-Point Referral Game Plan

SHOW NOTES

• [0:01:03.0]  What is referral marketing and how can it be applied in a health practice?
• [0:02:12.0]  Are referred clients better clients than your regular clients?
• [0:03:53.1]  Michael’s journey to becoming a business owner and how he became the authority in referral marketing
• [0:07:25.9]  How to do referral marketing to grow our clinics; Three areas a clinic owner must focus on
• [0:07:40.3]  Area of Focus #1: Generating Referrals from Referral Teams
• [0:09:26.2]  Area of Focus #2: Networks
• [0:10:32.8]  Area of Focus #3: Partnerships with people who have the same clientele that we have
• [0:12:15.4]  How to make your partnerships work
• [0:14:38.7]  Current trends and best practices in referral marketing, referral marketing mistakes
• [0:17:24.8]  Doing referral marketing right - what to do and say, building relationships with people, getting into partnerships
• [0:21:42.3]  Listener Question: What’s the most effective way to keep those referral partners engaged in the mid to long term?
• [0:23:30.2]  Michael’s parting advice for the listeners
• [0:26:34.1]  Access Michael’s 9-Point Referral Game Plan!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

They have over 100,000 subscribers on YouTube, over 80,000 followers on Instagram and about 90,000 people following them on Facebook. Physiotutors is undeniably one of the fastest growing online healthcare communities out there, and they’re joining us this week to share some lessons about how to grow your online community.

This episode is an absolute gold mine. Check it out below!

QUOTES FROM THIS EPISODE

“The basic rule is that you have to put out content that is really interesting and valuable for your followers, and it has to be continuous uploads and posts.”
“Your best post is your next post. Don’t dwell on one piece of content too long. Put it out there, receive feedback from the community.”
“The quality of the community is way more important than the size.”
“It’s like everything in life - [content marketing] is a marathon. It’s like going to the gym - you have to put in the work and you have to have patience.”

MENTIONS

• Grow My Clinic online course
• Physiotutors
• Physiotutors (FB page)
• Physiotutors (IG)
• Physiotutors (Twitter)
• Canva

SHOW NOTES

• [0:00:54.9]  How the Physiotutors came to be and what they do to serve the community
• [0:07:22.6]  Size and scale of the Physiotutors community
• [0:08:47.3]  Demographics: Who tunes in to Physiotutors’s content?
• [0:11:11.2]  Lessons in building an online community: marketing, content production, etc.
• [0:12:42.9]  Why you should keep creating content even if no one’s noticing it
• [0:17:38.3]  Staying up with the research as health professionals, and turning that knowledge into new content
• [0:20:28.8]  Consistency over perfection
• [0:26:43.4]  Turning your clients’ questions into a piece of content
• [0:30:48.1]  What’s next for Physiotutors?
• [0:34:27.5]  Check out Physiotutors!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Sales lion and content marketing expert, Marcus Sheridan, shares some wisdom about the importance of content marketing and how it’s able to build a bridge of trust between you and your potential clients, which can then lead to bookings and sales.

Marcus is also an international speaker, and author of the book They Ask, You Answer, and was also referred to as the web marketing guru by the New York Times.

Need we say more? Hit that play button!

QUOTES FROM THIS EPISODE

“There’s only one reason that somebody would give a clinic their money, and that’s because they experienced this fundamental emotion that you and I call trust.”
“The building block of every single business in the world is the emotion of trust.”
“I understand everyone’s too busy until they value the thing (content marketing).”
“70% of the buying decision is made before the customer talks to the business.”
“What scares us away as consumers during this research process is when we don’t know.”
“Ignorance leads to inertia or inaction - [uncertainty] causes us to NOT pick up the phone.”
“Too often as experts, we allow ignorance to exist which induces inaction and/or fear.”

MENTIONS

• Grow My Clinic online course
• Hubspot
• Hubspot Analytics
• Marcus Sheridan (official site)
• They Ask, You Answer (book) by Marcus Sheridan

SHOW NOTES

• [0:00:50.6]  Marcus’s journey to becoming the trusted voice in content marketing, and how he overcame the 2008 financial crisis
• [0:04:24.1]  How long it took for Marcus’s content marketing efforts to bear its fruits
• [0:06:00.5]  Building trust from the social media platform and beyond
• [0:08:28.0]  How to become the most trusted voice in your space
• [0:10:48.1]  Hiring a person for content marketing if you think you don’t have the time to do it
• [0:21:22.9]  Five things potential customers want to know before engaging with a company (The Big Five)
• [0:26:59.1]  Why it’s a bad idea to keep your customers ignorant about the prices of your services and what happens when you’re transparent about it
• [0:32:56.1]  The importance and benefits of educating your potential clients even if it means endorsing other competitors
• [0:36:42.4]  Where should clinic owners start with content marketing?
• [0:39:16.3]  Get in touch with Marcus Sheridan

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!