Grow Your Clinic

Adam Johnstone from the iGenius Group joins us this week to talk about the I.T. aspect of our business and some of the ways I.T. support can help you save more time and lessen your clinical expenses.

QUOTES FROM THIS EPISODE

“I.T. is a combination of the software and the hardware that drives your business.”
“If you always look at I.T. as a cost, you can miss some times when I.T. can actually produce an income or some type of competitive investment in technology.”
“Consider your I.T. provider as someone who’s really going to help save you some unnecessary expenses.”

MENTIONS

• Grow My Clinic online course
• GSuite
• Office365
• Sharepoint
• iGenius Group

SHOW NOTES

• [0:01:05.8]  Adam’s backstory, what got it him into I.T. and founding iGenius
• [0:03:32.7]  What exactly is I.T.? What do I.T. people do?
• [0:05:28.9]  Hardware and software I.T. people deal with on a day to day basis
• [0:08:31.8]  Tips to engaging with your I.T. provider: what to ask, what you need to know, goal-setting and what information you should provide
• [0:14:46.2]  Are I.T. services an investment or an expense? What’s the cost of not investing in I.T.?
• [0:19:56.9]  I.T. staples Adam uses and recommends
• [0:24:01.7]  Should clinic owners get their GSuite professionally set up or should they just do it by themselves?
• [0:27:51.6]  Contact iGenius for your I.T. needs!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

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• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Have you ever had an experience that you just wanted to share to your friends and family members? In this episode, Ben recalls one of the best services he has ever experienced from a coffee shop, and shares some insights on giving your clients the premium experience from the welcome room, to the moment they walk out of the door.

QUOTES FROM THIS EPISODE

“Your clients are the most important thing about your business. If they weren’t there, you wouldn’t exist!”

MENTIONS

• Grow My Clinic online course

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Ben shares his story on how an orthopedic surgeon’s strong criticism towards podiatrists steered him towards positive changes in his career and business.

QUOTES FROM THIS EPISODE

“In business, in life, in your career, you’re going to find people that disagree with the way that you do things. You’re going to find people with a different approach, in fact, a different perspective.”
“It’s up to you to seek out new perspectives.”

MENTIONS

• Grow My Clinic online course

SHOW NOTES

• [0:01:39.6]  Asking open-ended questions to engage the customer
• [0:02:18.3]  Ben’s encounter with an orthopedic surgeon
• [0:03:30.9]  “It’s up to you to seek out new perspectives.”
• [0:05:30.7]  Action steps
• [0:07:16.6]  Resources

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Trevor and Alison from the Jane app is going to walk us through the features of their practice management app, and gives us all the reasons for why it’s worth a try. They have charts, integrations, templates, drawing and writing features and so much more!

Check it out below!

QUOTES FROM THIS EPISODE

“We just recently ran some stats on when people are using online booking the most, and it was 11am and 11pm.”
“When you’re looking at a practice management software, I recommend that people think about it from all of the people who are going to be interacting with it and not just one person.”
“So if you do a 45-minute treatment, you bill for an hour because you’re going to do 15 minutes of documentation. That is not ripping off your patients.”
“That branding, that experience that you’re giving people and how you’re presenting yourself, it does affect how much you can charge and how professional you come across.”

MENTIONS

• Grow My Clinic online course
• Jane App

SHOW NOTES

• [0:00:41.5]  Jane’s backstory and the benefits of using Jane for your practice
• [0:02:00.5]  When people are using online booking the most
• [0:06:03.8]  Things to consider before subscribing to a practice management software
• [0:08:02.2]  Features of Jane that are most useful to practitioners
• [0:09:18.1]  Jane’s charts, drawings and templates
• [0:10:12.7]  Creating an interactive user experience with body charts
• [0:10:54.6]  Drawing/writing features of the app
• [0:12:02.4]  Jane’s template library and template sharing
• [0:13:08.6]  Jane’s support team and how they innovate
• [0:14:48.4]  Customizable elements of Jane
• [0:16:37.0]  Pricing and packages
• [0:18:16.4]  Integrations
• [0:19:52.5]  Exporting data from the Jane app
• [0:21:56.3]  Learn more about the Jane app

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Silvia Pfeiffer introduces a video consultation tool called Coviu which you can integrate into your clinic’s workflow so that you may help your clients anywhere and anytime.

QUOTES FROM THIS EPISODE

“They don’t have to install anything - they just click on the link that they got in the email, then they enter it in their browser.”
“Coviu is quite simple to use and to install because you only need a web browser to run it and a webcam.”
“Often, we are held back or we’re fearful of the technology, when the reality is that that isn’t the biggest barrier. What is one of the barriers is getting our mindset around how to develop client experiences.”

MENTIONS

• Grow My Clinic online course
• Coviu
• Beyond the Clinic by Silvia Pfeiffer (coming soon)

SHOW NOTES

• [0:00:46.4]  Silvia’s background and what Coviu is all about
• [0:02:30.0]  How Coviu works for less well-known health professions (e.g. speech pathology, occupational therapy, mental health, etc.)
• [0:06:32.6]  Convenient features of Coviu
• [0:07:44.4]  How brick and mortar practices are incorporating telehealth - is it a viable option and can it grow your clinic?
• [0:10:28.4]  Is Coviu simple enough for the average health professional?
• [0:13:05.8]  Learn more about Coviu and Silvia

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Andy Wang, also known as The Wellness Accountant, joins us on the podcast for an episode on accounting and shares his wisdom on how clinic owners can have a great relationship with their accountant.

QUOTES FROM THIS EPISODE

“Business should be an extension of your life’s purpose.”
“There should be no fear in calling your accountant, worried that you’ll get a bill. That should be discussed.”
“When you speak to your accountant, there should be open, honest communication where you’re talking on equal footing.”
“The places where the business owners don’t take advantage of enough is tapping into the accountant’s knowledge for their own personal growth.”

MENTIONS

• Grow My Clinic online course
• The Wellness Accountant
• Smashed Avocado Podcast
• The E-myth by Michael E. Gerber (book)
• Urban Leopard
• Practice Ignition
• Xero
• Quickbooks
• Receipt Bank

SHOW NOTES

• [0:00:44.7]  The story behind Smashed Avocado (Andy’s podcast)
• [0:01:46.9]  How Andy ended up doing Accounting and how he became well known as The Wellness Accountant
• [0:07:15.4]  Having a relationship with your accountant as a business owner
• [0:10:19.8]  Andy and his ideal clients
• [0:12:11.6]  Mistakes business owners make when working with an accountant
• [0:14:34.0]  Good habits business owners have when it comes to accounting according to Andy
• [0:17:26.8]  Apps and technologies Andy recommends for business owners
• [0:20:30.6]  Talking about fees and quotes with your accountant
• [0:24:03.3]  Learn more about Andy and his business

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Julian Connett from Newcastle Creative Co. joins us this week for an episode on website, web design and graphic design. He’s going to teach us how to best leverage a website to drive outcomes for your clinic and for your business.

Excited? Click that play button!

QUOTES FROM THIS EPISODE

“It might be one aspect of your service that sets you apart from the rest, and let’s try and hone in on that.”
“What happens online needs to reflect what happens in the clinic.”
“You budget for ongoing costs.”
“If you’re website isn’t there, you’re missing out on new clients.”

MENTIONS

• Grow My Clinic online course
• Newcastle Creative Co.
• Newcastle Creative Co. (FB)

SHOW NOTES

• [0:01:06.9]  Getting to know Julian Connett and how he ended up in graphic and web design
• [0:02:19.0]  Businesses Julian ran himself
• [0:03:03.8]  The process of designing a website
• [0:05:00.2]  Why do we need a website?
• [0:06:15.0]  Pros and cons of website builders (e.g. Wix, Weebly, etc.)
• [0:07:55.8]  Julian’s preferred web platform and some key elements in a WordPress site that all websites should have
• [0:10:20.5]  Common mistakes people make when it comes to design
• [0:11:29.1]  Things you must ask a graphic designer before you hire them
• [0:13:11.1]  Best practices around budgets and time frames
• [0:16:25.4]  Price brackets for different types of websites
• [0:19:54.5]  Learn more about Julian and Newcastle Creative Co.

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

We have another short, punchy episode from the one and only Ben Lynch, and in this episode, we’re going to be talking about ways in which you can continuously produce content and some useful places where you can get your content ideas.

QUOTES FROM THIS EPISODE

“Content marketing is playing the longer game.”
“Content marketing is a great way for us to sow the seed now and reap the rewards later.”
“Content positions you as an authority, as an expert, in a particular area.”
“Your content must reflect the needs, wants, desires and challenges of your ideal patient.”

MENTIONS

• Grow My Clinic online course
• Facebook Ads
• Google AdWords

SHOW NOTES

• [0:01:19.9]  Why invest in content marketing?
• [0:01:44.4]  Ways to increase the rate of content marketing that you are doing
• [0:03:27.2]  Sources for content ideas: Where do I begin? What do I use for my content?
• [0:03:43.6]  Sources for content ideas: New patient inquiry system
• [0:04:18.2]  Sources for content ideas: Appointment conversations
• [0:05:19.2]  Sources for content ideas: Continuing professional development sessions
• [0:06:07.0]  Sources for content ideas: Publishing/marketing in a way that speaks to your ideal clients
• [0:07:08.2]  Sources for content ideas: Using Google Keyword Planner
• [0:07:44.2]  Sources for content ideas: Newshacking
• [0:08:35.2]  Sources for content ideas: Guest, editors and contributors
• [0:10:24.4]  Sources for content ideas: Student contributions
• [0:11:04.8]  Sources for content ideas: Email and social media recommendations

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

In this episode, Ben talks about mastering your clinic operations, the aggregation of marginal gains and the four key areas that you need to improve on in your clinic.

QUOTES FROM THIS EPISODE

“Mastery is all about constant and never-ending improvement.”
“You’re not in business for five minutes. And if there’s a story we’ve heard time and time again, it’s of the clinic owner that’s faced with burn out, trying to do it all at once or just doing it all themselves.”
“If you don’t have ten to fifteen minutes, you don’t have a life.”
“There is an absolute difference between knowing what to do and doing what you know.”

MENTIONS

• Grow My Clinic online course
• Aggregation of Marginal Gains
• Asana

SHOW NOTES

• [0:00:46.8]  The story of the British Cycling team: real-life application of the Aggregation of Marginal Gains
• [0:03:57.5]  Why SWOT analysis isn’t your best option for assessing your clinic operations
• [0:04:58.6]  Analyzing one area of the business every week
• [0:06:13.5]  Using Asana for auditing
• [0:06:42.2]  Four key areas of focus (improvement)
• [0:06:51.7]  Area of focus: Financial, Legal and Business Analysis
• [0:06:58.4]  Area of focus: World-class Marketing
• [0:07:04.6]  Area of focus: Creating Raving Fan clients
• [0:07:09.5]  Area of focus: Team and Culture

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!

Darren Rieck from Nookal shares some of the really cool features of Nookal, a practice management software, managing a remotely-run business, and how data helps in managing practices better.

QUOTES FROM THIS EPISODE

“How do you set a culture when you don’t see the person everyday, right? It’s still tough so we send out gifts via movie vouchers. We make sure we do video calls so you can actually see the person.”
“Data-led decisions lead to better outcomes, not only from a clinical point of view but also from a commercial point of view.”

MENTIONS

• Grow My Clinic online course
• Nookal

SHOW NOTES

• [0:01:03.9]  Getting to know Darren Rieck and his business
• [0:02:20.1]  What Darren loves and hates the most about being a practice owner
• [0:04:00.0]  What made Darren start his own practice management software
• [0:05:06.3]  The difference between running a software company versus running a clinic
• [0:06:11.9]  How to inspire team members when they’re working remotely
• [0:08:20.3]  Difference between a server-based software an a cloud-based software
• [0:09:56.8]  How Nookal complies with GDPR and privacy
• [0:10:42.5]  Nookal’s data encryption policy for patients’ data
• [0:12:29.3]  Reports and data points, and some cool features users must not miss
• [0:14:19.3]  Nookal's occupancy report feature
• [0:15:34.2]  What your CVA/PVA means to you and your clinic
• [0:17:17.8]  Who can use Nookal?
• [0:17:55.9]  Features of clinical notes and case notes
• [0:18:56.6]  Some very useful features of Nookal that not a lot of users know about
• [0:20:58.9]  Darren sums up the vibe of Nookal
• [0:22:16.0]  Learn more about Darren and Nookal!

If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:

• iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2
• Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu
• Watch on YouTube - https://www.youtube.com/@clinicmastery

We appreciate your support and feedback!