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If you’re a coach, course creator, blogger, or online entrepreneur struggling to grow your email list or make consistent sales—especially without running paid ads—this post is for you.

In my latest Blogger Genius Podcast episode, I spoke with sales and business coach Tracy Beavers, who shared how to authentically grow your audience and income by focusing on human connection and smart Facebook strategies.

Best part? These are zero-cost, organic growth tactics that anyone can implement today.

Show Notes:

• MiloTree
• Tracy Beavers
• Join Tracy’s Facebook Group
• 3 AI Prompts You Need to Create a Freebie Cheatsheet
• 13 AI Prompts to Write an Ebook in Under 3 Hours
• Join The Blogger Genius Newsletter
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• YouTube
• iTunes
• Spotify

The Problem: You’re Invisible Online

Maybe you’re creating great content and have a killer freebie, but crickets. You’re not getting noticed, your email list isn’t growing, and you’re wondering if you need to dump money into Facebook ads or start dancing on Reels.

The truth is: you don’t have to do any of that.

Instead, what you need is to turn your existing Facebook presence into a high-converting list-building machine—without being salesy or spammy.

The Solution: Be Human, Get Visible, Grow Your List

According to Tracy, the secret to sales isn’t slick pitches or aggressive tactics—it’s being “a warm, kind human who connects with another human.”

Here’s how she helps her clients grow their lists and businesses using Facebook (for free!):

1. Turn Your Facebook Profile into a Funnel

Your Facebook personal profile is a massively underused tool.

Tracy recommends treating your Facebook cover photo like a billboard. Highlight your freebie or Facebook group and add a strong call-to-action like “Click here to join.” When people click the photo, the description should include a compelling reason to join and a clickable link.

💡 Pro tip: Use your Facebook personal profile to drive people into a free Facebook group that collects email addresses upon entry.

2. Leverage Other People’s Facebook Groups (Even if Promotions Aren’t Allowed)

Worried you can't promote yourself in other people’s groups? You don’t have to.

Here’s Tracy’s secret: Be visible and be helpful.

• Show up consistently.
• Leave thoughtful, kind comments.
• Share your expertise without links.
• Ask great questions or share tips (with no strings attached).

People will get curious and click on your profile—which, if optimized, will lead them to your freebie, group, or digital product.

3. Build Community Through a Free Facebook Group

You don’t have to be everywhere. Tracy built her business primarily on Facebook—not Instagram, not TikTok, not YouTube. And it works.

Choose one platform where your audience hangs out and go deep.

If you’re running a Facebook group and it feels “dead,” Tracy says the problem isn’t Facebook—it’s the lack of intention behind your group.

Treat your group like a party:

• Welcome every new member with a personal DM.
• Post engaging content 4–5 times a week (it doesn’t have to be daily).
• Allow members to share, network, and connect.
• Create real community by being present.

💥 Our Facebook group is called: Become a Blogger Genius —please join me over there!

4. Offer Multiple Freebies (And Rotate Them)

Tracy rotates multiple lead magnets to grow her list. Her most popular ones?

✅ “Social Media Content Made Easy” – A video + PDF showing how to generate 90 days of content ideas in just 30 minutes.

✅ “Grow Your Email List in Other People’s Facebook Groups” – Even if promotions aren’t allowed.

If you’re wondering where to store and deliver your freebies, this is where MiloTree comes in.

How to Offer Freebies and Sell Products with MiloTree (For Free!)

At MiloTree, we’ve created the easiest all-in-one solution to grow your email list and sell digital products—with no tech headaches.

With the MiloTree Free Plan, you can:

• ✅ Create AI-generated opt-in landing pages in minutes
• ✅ Upload and deliver unlimited freebies
• ✅ Grow your email list on autopilot
• ✅ Sell digital products without complicated software

💡 Whether you’re sharing a content cheat sheet, recipe ebook, or mini course—MiloTree makes it simple.

👉 Sign up for the MiloTree Free Plan now and start growing your list and income—without spending a dime.

Final Takeaway: Human Connection Wins in 2025

In a world flooded with AI content, human connection is your superpower.

Tracy said it best: “It’s not about the sale. It’s about the connection.”

So show up. Be kind. Be consistent. Offer value. And make it easy for people to find your freebie and join your list.

Let tools like MiloTree handle the tech so you can focus on what matters most—serving people and growing your business.

Other Podcast Episodes You Might Like:

• 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)
• Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie
• Embracing Imperfection: The Power of B-Minus Work