In this episode, I break down the four steps every yoga teacher needs to grow a business with moral ambition. Let's talk about why your mission is your most valuable business asset, why your systems determine your sustainability, how to face numbers, pricing, and fees without shrinking, and how “minimum viable structure” can change your whole life. I walk you through the ONE symbolic action you can take today—something you might look back on years from now as the exact moment everything began to change.

If you’ve ever felt behind, overwhelmed, or “not business-minded enough,” this is for you. Your dream isn’t meant for someone richer, older, more experienced, or more confident. It’s meant for you—and the world needs what you're building. This episode includes a tour of OfferingTree, my sponsor. 

Try OfferingTree for free with my link here. (My sponsor)

Follow me on instagram:

@shawnkru

Own a copy of the guided journal I created, code POD for $33.

Ritual of Writing Journal 

One spot left. Come on my Costa Rica yoga retreat in January 2026:

https://www.shawnakru.com/sweet-simplicity-retreat 

YouTube social media video I mentioned:

https://youtu.be/h_yQswsXwhY?si=SXLofxnBfWuwziIO

Time stamps:

00:00 setting the mood

07:50 animation

10:00 luck is when opportunity meets preparation

11:40 agenda for today & offeringtree

15:47 part 1: how to make actual progress

20:00 David Swenson example

23:30 part 2: creating offers

29:00 gene key 26 & divine pride

31:00 part 3: money

33:40 rates teaching yoga

34:00 social media income

38:00 courses and yoga retreats

40:00 part 4: systems & offeringtree

45:00 cost of systems & software 

54:00 personal use & podcasting software

55:00 take notes on students

56:00 homework

57:00 inspirational send off :)