Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable.

Founded in 2006 they now do £20m sales a year.

We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing.

How it's helped grow the business AND how they've been tackling the thorny question that is attribution.

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This podcast uses the following third-party services for analysis:

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