HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.

What you’ll learn:
- Entertainment → education → conversion content ladder
- Personal branding that recruits A-players (60%+ of applicants from social)
- Local list building for AEO/AI search wins
- AI tools to buy back time and boost output