Ecommerce Playbook: Numbers, Struggles & Growth

Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101

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This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Baseball Lifestyle 101, two legends who have just pulled off an extraordinary marketing feat during the off-peak season for ecommerce. How did they do it?

In this episode:

  • Josh shares his journey from starting a baseball focused Instagram account at 15 to building a multi-million dollar ecommerce business.

  • Bill, Josh's mentor and co-founder, talks about his transition from a strength and conditioning coach to a marketing leader.

  • The duo dives into their unique co-founder dynamic and the strategies that skyrocketed their brand's success.

  • Discover how consistent, quality content and deep community engagement led to a $1.4 million sales day.

  • Learn about the importance of live events, product teasing, and understanding your customer base in creating viral marketing moments.

    • From early struggles to massive triumphs, this episode is packed with insights and inspiration for anyone looking to blend their passions into a thriving business. Don't miss out!

    Show Notes:

    • Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial.
    • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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      Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
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