Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered:

• What’s changed in the way B2B buyers buy software products
• Companies capitalizing on the changing landscape
• The effects of attribution mis-measurement
• The way forward for modern software companies
• And more!

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:

Some extended discussions covered:

• The rebranding of YouTube and the impact we’ve seen from it
• Strategies to use and questions to ask at trade shows to make meaningful connections
• How to balance initiative in interviewing clients with protective account managers
• How to develop and share a public speaking profile

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path.

They discuss developing a personal brand, Chris’ aspirations, learning theory, routines, and the importance of following through on promises to yourself.

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:

Some extended discussions covered:

• Interview Scenario Advice
• Owned LinkedIn Execution
• Gated vs Ungated Content

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to demonstrate the effective conversations Chris is able to have in these events and encourage you all to prepare your questions for Tuesday!

In this Ask Me Anything episode, Chris and Megan answered questions on:

• How to hire talented demand gen marketers,
• Using customer insights as your mode of differentiation,
• How to go up against competitors way bigger than you,
• And much more.

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions!

Some topics include:

• How to tactically enable Subject Matter Experts when marketing to specific knowledge customers
• How to get the right content in front of the right audience
• An in depth discussion on pipeline velocity
• How to help a seller see the value in shifting approach

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way.

He covered:

• What the true definition of demand is,
• Removing friction in the buying process, making sales easier,
• Aligning sales and marketing by measuring HIRO pipeline,
• Nuances between capturing demand and creating demand,
• How the buyer journey has evolved and what that means for the sales org, and
• The buyer experience

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included:

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the early 2010's, B2B's heavy reliance on marketing tech and lead generation has not caught up with the evolution of social media, online communities, and dark social channels. 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported Attribution. Chris brings fresh, new experiment data from the Vault to break down form conversion rates and how to make the most your implementation. The second half AMA is full of audience questions that you may be thinking of yourself.

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.