Most people don't want to be viewed as that "salesy" salesperson.

And most people don't want to be subjected, as a buyer or prospect, to that person either.

Andy Paul, author of the new book, "Sell, Without Selling Out," is an expert in how to sell at the human level.

He shares the four Sell In pillars that are the indispensable instruments of selling:

Connection, Curiosity, Understanding, Generosity.