Built To Grow Fitness Business

Gym Contracts vs Open-Ended Deals


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In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts.

When clients sign up for gym services, they agree to a contract, but things get tricky when someone decides to leave early. It's a common problem, and the system actually doesn't really back the businesses in these situations.

Because, as a business, you have nothing really to stand on unless you have clients’ social security numbers, are willing to file credit reports on them, and are ready to challenge them with collections and all that other stuff.

Without that, a client can just quit coming, cancel their credit card, and ignore your calls. You're left with no real way to make them stick to their agreement.

The truth is, contracts really only keep honest people honest. They might think, “I don’t feel like training today, but I signed up for this, so I’m going to do it.” That’s about all you can expect. Because if someone's determined to bail, a contract isn’t going to stop them.

That’s why many businesses have ditched annual agreements, opting instead for open-ended deals and 30-day cancellation policies. They let clients come and go as they please.

So, to have a contract or not to have a contract, that is the question here.

Should we bother with contracts, or should we just give up and offer open-ended deals? It’s a big question with no easy answer. There are pros and cons to both sides, and that’s exactly what Tim and Randy are discussing in this episode.

Tune in to hear their thoughts and decide for yourself which option makes the most sense!

Key Takeaways:

  • Intro (00:00)
  • When clients want to leave despite a signed contract (01:08)
  • The moment you become your client’s worst enemy (06:19)
  • Consumers have all the rights (09:03)
  • Challenges with chargebacks and disputes in the fitness industry (10:49)
  • Contracts keep honest people accountable (12:33)
  • What would happen if contracts were taken away (15:35)
  • Relationship-based vs. transactional-based business models (18:04)
  • There's no right answer (19:23)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

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