Talking about fitness in the future and the need for real human interaction. Playing off a a message my man Pay Rigsby shot over about the future of fitness in response to a recent Fast Company article. I do believe the future of the industry is changing like most industries, but the need for great coaches and programs will only grow. Some gyms will fade away just as some restaurants and barbershops will but certainly not the good ones. Now more than ever people have a need for accountability and healthy relationships which is exactly what a great gym delivers plus so much more. Enjoy the episode.