Happy Subscribers

Episode Summary:

What's a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wrong benchmarks? In this episode, I'm diving into email marketing stats for 2025 — what's working for content creators, what's realistic to expect, and how to know if your numbers are actually performing well. Here's the thing: most creators assume they're underperforming — but that's often based on feelings, not facts. I'll walk you through real industry benchmarks (yes, I did the research for you 🤓) AND share insider data from some of our Duett client projects — including specific numbers for welcome sequences, nurture emails, and newsletters that you won't find anywhere else! If you've ever wondered whether your email stats are "good enough" — this episode will give you the clarity and confidence to measure your own success the right way.

In this episode, you'll learn about:

• Why industry benchmarks are helpful — but also why they might not apply to your audience (and what to measure instead)
• Why welcome sequences perform differently than weekly newsletters
• A type of email layout that tends to get more clicks for bloggers (can you guess what it is?!)
• The deeply overlooked stats that have a HUGE impact on your overall site traffic and revenue
• Why focusing on total clicks might be more worth your time than focusing only on your click-through rate

Check out this episode's blog post

Episode Resources:

Goals & Growth Tracker

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

Leveraging networking for list growth? Heck yes!

I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, community-driven space for freelancers and solopreneurs to connect, share their expertise, and grow together — about how she uses events to get visible and grow her email list (and paid membership).

We talk about how Deanna promotes these events and how they lead to email list growth — with a special on-the-interview coaching strategy session with yours truly (that's me, Allea Grummert) to help ensure she's welcoming her new subscribers, inviting them to her membership, and onboarding new members to keep them happy and coming back for more!

In this episode, you'll learn about:

• How Deanna brings people together through events that feel natural and engaging (and why there are no replays!)

• Why collaborations have been key to building her community and email list

• The simple automation she can set up to tag event registrants and trigger a sequence to welcome them to her list

• How to prevent current members from getting unnecessary emails while still nurturing new leads

• The small but impactful email tweaks that make simple emails more engaging

• Ways to make visibility and networking feel more comfortable, even if you're thinking, "it's not my thing"

Check out this episode's blog post

Episode Resources:

What's Your Visibility Vibe? Quiz: jointheplayhouse.com/quiz Connect with Deanna:https://deannaseymour.com/

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

What if you could make your emails feel like they were written just for each of your subscribers? That's exactly what today's guest, Brennan Dunn, is a pro at. Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters. In this conversation, Brennan shares how personalization can lead to increases in sales conversions from email and sales pages. We break down what "personalization" really means, how tools like RightMessage simplify the process, and why small tweaks (like a tailored headline) can make a world of difference in your email and website engagement. This is a conversation I've been looking forward to having with Brennan for months, and I'm so glad I get to share it with you!

In this episode, you'll learn about:

• How RightMessage helps businesses collect and use subscriber data to deliver hyper-relevant, personalized content
• The types of data you can use to personalize emails and websites — from quiz results to website behavior tracking
• Real-world examples of creators using personalization to increase their sales and engagement (with astonishing success!)
• Why you don't need to be a developer or copywriter to implement advanced email personalization
• Brennan's predictions for the future of email marketing (including why personalization is here to stay)

Check out this episode's blog post Episode Resources:RightMessage This Is Personal: The Art of Delivering the Right Email at the Right Time

Connect with Brennan:LinkedIn Twitter Website Email

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

AI is changing the online content landscape, and as creators, we're now competing not just with each other, but with AI-generated content that's flooding search results and social media. So, how do you stand out and ensure your audience keeps coming back to you? In this episode, I break down why differentiation is your biggest advantage over AI and how you can use email marketing—specifically, a well-crafted welcome sequence—to build trust, share your story, and create lasting relationships with your subscribers.

In this episode, you'll learn about:

• Why AI is a growing challenge for creators and how it's impacting search results, blog traffic, and audience engagement.
• What AI can't replicate—your experience, creativity, and the human connection you bring to your audience.
• How a strong welcome sequence helps you stand out and builds a deeper connection with your readers.
• What to include in your welcome emails to establish credibility and make subscribers feel like they know you.
• Real examples of high-performing welcome emails from bloggers and brands who are using them to connect with their audience and drive engagement.

Check out this episode's blog post

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end because it's draining your creativity and likely not giving you the results you want. But in this conversation with Andréa Jones, we're going to talk about choosing the RIGHT marketing for you to have a mindful, peaceful and intentional approach to marketing your business online.

And, of course, we dig into Dréa's own experience with email marketing: What shifted for her, what works for engaging her audience, and what she recommends for creators looking to do the same.

In this episode, you'll learn about:

• The major "aha" moment (aka: data) that shifted her business and marketing membership in 2024
• How she moved from YouTube to social media strategist to now epic online expert with an email list of 18k+ and a membership with over 4000 students
• What you can do to seek balance and intentionally with your marketing (and avoid burnout!)
• Examples of storytelling and weaving your personal details into your emails
• Dréa's forecast on trends in online marketing 👀

Check out this episode's blog post Connect with Dréa:Website Instagram Social Media Reset The Mindful Marketing Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

Starting a blog can feel like diving into the deep end of the pool (there's so much happening!)— but with the right guidance, it doesn't have to be overwhelming.

In this episode, I'm chatting with Amy Reinecke and Jennifer Draper, the brilliant minds behind Spark Media Concepts, creators of The Ultimate Blog Membership, and co-hosts of The Ultimate Blog Podcast.

These two blogging coaches are passionate about helping women turn their blogs into businesses, and today they're sharing their email marketing wisdom to help you do just that!

Together, we dive into the essentials of email marketing for new bloggers, offering actionable strategies to help you grow your list and build meaningful relationships with your readers — even when you're just starting out!

We cover the basics of email marketing for new bloggers — from collecting your first email subscribers to sending those oh-so-important welcome emails (yes, even if you only have five people on your list). Plus, they share advanced strategies for growing your list and building genuine connections with your audience over time. If you're new to blogging or want to refine your email strategy, this episode is full of actionable tips and relatable encouragement to keep you moving forward.

In this episode, you'll learn about:

• Why email marketing is a must-have foundation for new bloggers.
• The exact steps to start collecting subscribers on day one — no lead magnet required!
• How to create a simple but effective welcome email that sets the tone for your brand.
• The value of consistent communication with your list and how it builds long-term traffic and trust.
• The importance of creating content with your audience's needs in mind — and how to figure out what they're looking for.
• More advanced list-growth tips like Raptive's Spotlight Subscribe forms and Kit's Creator Network.
• How community and connection can help you stay motivated as you build your blogging business.

Check out this episode's blog post

Episode Resources:

• Free Guide: 8-Step Guide to Image Optimization
• Grow Spotlight Forms
• Hubbub's "Save This" feature
• Kit's Creator Network

Connect with Amy & Jennifer:

• The Ultimate Blog Membership
• Instagram
• The Ultimate Blog Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

If you've ever thought, "I know I should be doing more with email, but where do I even start?"—this episode is for you! I'm stepping into the guest chair for this episode, where I had an amazing conversation with Amelia Hruby about why email marketing is the most powerful, and long-lasting tool in your business toolbox. I originally recorded this conversation for her podcast Off the Grid, a space for small business owners who want to leave social media without losing all their clients. While I personally still use social media, I also believe in building an email strategy that works no matter what platform changes come our way. In this episode, I break down why email is the most reliable way to connect with your audience (even in a world of social media and ever-changing algorithms), how to make it easier with automation, and ways to build meaningful relationships—without it feeling like a chore. Whether you're looking to grow your list, simplify your email strategy, or just feel less stressed about marketing, this episode is packed with insights to help you make email work for YOU.

In this episode, you'll learn about:

• Why email is algorithm-proof and isn't going anywhere (unlike social media platforms!)
• How email builds long-term relationships and keeps your audience engaged
• The power of segmentation—so your subscribers get the right message at the right time
• How automation can save you time and make your email marketing way easier
• Why email creates space for meaningful conversations with your audience

Connect with Amelia:

Off the Grid Podcast (Apple & Spotify) Leaving Social Media Toolkit Softer Sounds

Check out this episode's blog post

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Episode Resources: FREE Resources Write Your First Welcome Sequence

Connect with me on Instagram @alleagrummert

Episode Summary:

If all you do after listening to this episode is write ONE sentence that sells something you're proud to promote, we've done our job. In this episode, Dama Jue and I talk about how to create a list of buyers — not just lurkers — and how to position your products, affiliates, events and more, in order to boost list engagement, drive traffic, and earn more revenue.

Dama is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Dama infuses marketing strategy into everything she does, helping create Saas funnels for course creators, coaches, and digital product creators.

I'm excited for you to listen in!

In this episode, you'll learn about:

• How Dama learned she's got side hustling in her blood — and why that fires her up to Always Be Closing
• The power of a simple, single sentence to sell a product, drive traffic to an event page, and earn you more
• Her 4x4 Footer strategy that keeps your audience clicking and scrolling in every email (even if the main email topic isn't what they need)
• How conditional content allows you to personalize your emails for less work and more impact
• The tech stack Dama — remember, the tech EXPERT here — uses to attract new subscribers, sell to them, and email them consistently

Check out this episode's blog post Connect with Dama: Dama's Website Dama's Instagram https://damajue.com/4x4 Dama's FREE Training: Thrivecart as our (almost) all-in-one funnel solution

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry.

Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthier place for us mere humans.

He says is number one strategy for fitness professionals to build a more robust business — with consistent leads — is to build relationships with their audience through email. (I couldn't agree more!)

In this episode, you'll learn about:

• Andrew's tips for a clear lead magnet (*SAGE is the acronym he uses, but you have to listen in to know what it stands for)

• What he believes to be the ideal revenue driver for fitness professionals and exactly how he helps his clients build their businesses with that in mind

• The three parts of a content strategy everyone needs to be successful with their email strategy

• How to mix and cross-promote content from various platforms — like email, social media and more — to create a stellar subscriber experience

• The Duett Email Starter Pack: Kit Edition we created specifically for fitness professionals to get started sooner than later with building and nurturing an email list

Check out this episode's blog post Connect with Andrew:https://andrewwallis.com/

Episode Resources:

The Duett Email Starter Pack: Kit Edition

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert

Episode Summary:

Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They're both published authors and run multiple sites (independently and together) — with over 20 years of experience running six-figure businesses — and we dive into a FEW of them on the podcast. It's like a multi-case study experience, and you don't want to miss how these two creators monetize, communicate and leverage email marketing differently for their different audiences.

Plus, they are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even the most disorganized person) can easily use, so listen in to get some tips on organizing your email content to make better decisions — and more quickly pass tasks to your VA — to save you time.

In this episode, you'll learn about:

• How Christina uses tripwires for her new audience opt-ins, including pricing, the tools she uses, and how she packages her funnels from opt-in to upsell
• How Corinne uses Airtable to organize her email content into themes
• The differences in how their respective audiences engage with their email content (long form vs. short form? You'll have to listen to find out!)
• Why the way YOU want to receive content shouldn't dictate how you SEND emails to your audience
• Digital offerings for bloggers and the changes my guests have seen in purchasing behavior from their blog readers

Check out this episode's blog post

Connect with Christina & Corinne:

• The Smart Influencer website
• Email them at The Smart Influencer
• Christina's website
• Corinne's website

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Instagram @alleagrummert