Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade. 

She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces.

In This Conversation We Discuss:

• [00:44] Intro
• [01:52] How Concrete Materials started
• [02:26] Growing up in a family of entrepreneurs
• [03:20] Boldly starting a company out of annoyance
• [04:44] Learning what the market really wants 
• [05:31] Hitting rock bottom, the only way is up
• [06:58] Having less Ecommerce resources back in the day
• [07:48] Building a fan base for people interested 
• [08:23] Leveraging the Wild West of social media
• [10:14] Episode sponsors
• [13:05] Setting your business up for success 
• [13:59] Managing backend to support scaling
• [14:43] Maximizing email marketing
• [15:33] Finding and working with reliable partners
• [16:59] Doing the business in-house
• [17:32] Reaching maximum growth with no solid direction
• [18:24] Getting maxed out, the only way out is out
• [19:10] Taking the exit and finding people to take over
• [20:01] Taking a well-deserved break from everything
• [20:49] Getting inspired again & revisiting business ideas
• [21:33] Going back to business stronger and wiser
• [22:15] Prioritizing in-house production
• [23:53] Launching D2C and studying the numbers
• [24:27] Gathering more data and feedback
• [25:25] The importance of direct connection with audience
• [26:09] Venture capitalists investing on consumer goods
• [26:43] Building genuine, direct, & authentic connection 
• [28:05] Where to check out EXOH

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Amazing-smelling lip balm exoh.co/
• Follow Emily DeLapp linkedin.com/in/emilydelapp/
• Schedule an intro call with one of our experts electriceye.io/connect
• Revolutionize your inventory and fulfillment process portless.com/

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