Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.

As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's bold response: the launch of Help Every Reporter Out (HERO). You'll get a front-row seat to the community's reaction, strategies to adapt, and whether HERO might just save the day for PR professionals seeking media connections. Join Miriam, Maria, and Jason for an insightful tour through the latest PR landscape—it's an episode packed with industry intel you won't want to miss!

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-Now

Reference Links from the Episode:

• https://helpeveryreporter.com/
• https://www.connectively.us/

Sign-up for Designer Discussions Interior Design Media Opportunities service: 

• https://www.designerdiscussionsmarketing.studio/subscribe

Other Episodes Discussed in this episode:

• https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions
• https://www.designerdiscussions.com/episodes/episode-92-the-quickest-and-easiest-way-to-get-press
• https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media
• https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-

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Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY