Hash It Out By Foundership - Demystifying Web3 for Doers

Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights

About Ashwin Krishna

Ashwin Krishna heads Growth Marketing at Tact.ai, a growth stage Enterprise CRM product company. He has 14 years of B2B marketing experience across US, APAC, Middle East & Africa markets. In his previous avatar, he has held marketing leadership roles at Capillary and Juniper Networks.

He is a regular speaker on b2b marketing and has co-authored Its Commerce Sense, a handbook on Omni-channel Commerce for Asian CXOs. He has won several awards including Most Promising Tech Marketer Award by Economic Times and Most Influential Marketing Leader Award by World Marketing Congress.

An engineer turned marketer by choice, Ashwin holds an MBA from Indian School of Business (ISB), executive MBA from IIM Calcutta and Bachelor of Engineering from NIE Mysore.

Topic: How do build a 10X growth marketing engine

Speaker - Ashwin Krishna, Head Growth Marketing - tact.ai

Host - Bimlesh Gundurao

- Step-by-step guide to building a 10X growth marketing engine

- Measure the metrics, which matters

- Building a world-class marketing team

00:00 Webinar Intro & About PITCHCAMP

00:05 Speaker Introduction & background

00:09 Top Marketing Challenge Today

00:11 4Cs of Growth Marketing

00:15 Great Story Telling & ICP

00:22 Growth Framework

00:25 Q&A

Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights  

Speaker - Roshan Cariappa, Director Marketing @ VYMO

Host - Bimlesh Gundurao , Chief Coach @ PITCHCAMP

00:00 Welcome and about PITCHCAMP 

00.04 Speaker Introduction 

00:07 When do you build a marketing function? 

00:09 What Channels to go after? 

00:12 Relevance of Content Marketing 

00:17 How can content marketing help to generate more leads 

00:23 Marketing Metrics & Measurements 

00:29 How do you define MQL 

00:31 How to Manage Campaigns when there is momentum 

00:35 Countless channels, which ones to decide 

00:37 Creating and managing demand during tough times like Covid 

00:45 Marketing Tools Stack

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.

Host - 

Speaker - Ankit Dudhwewala runs Appitsimple Infotek- a company that builds and runs digital products.

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.  

Host - Bimlesh Gundurao - Chief Coach @PITCHCAMP.in  

Speaker - Harshit is CEO & Co-Founder at Appknox, a completely automated vulnerability assessment platform. He has 8 years of experience in the technology and security space. He has worked with Fortune 100 companies to set up end-to-end and continuous mobile application security processes.  

00:00 Introduction & Founder Background 

00:05 Journey to Product-Market Fit 

00:09 Segmentation & Target Customers 

00:11 Pivot top SaaS 

00:14 Impact on Product, Business and Team after Pivot 

00:17 Shifting Customer segment from SMB to Mid Market and Enterprises 

00:21 Building Outreach Network of 100+ CIO/CISO 00:23 Sales Teams and Process 

00:27 Sales Tools 00:31 Choosing Hubspot 

00:32 Hiring Experiences of Business Development team 

00:35 How did we hire the current Business Development Head 

00:37 Handling Stagnant Growth phase 

00:41 Partnerships & Resellers outside of India 

00:44 Business due to Covid

PITCHCAMP.in Presents "Leadership" Series, where we bring on Business Leaders from different fields and discuss leadership to run Successful Companies.

Host - Bimlesh Gunndurao - Chief Coach @PITCHCAMP

Speaker - Srinath Sridharan - CXO Coach and Board member of several Listed companies in India

Srinath Sridharan is a Senior business leader / member of various boards & industry associations / mentor & Transformation Coach.

His corporate stints include automobiles, advertising, consumer businesses, financial services industries

Has held board memberships across regulated / listed financial services entities across Housing finance, asset management, life insurance, general insurance space & fintech firms. Serves on various industry associations / committees. Well versed with contours of governance, board level strategic expectations, challenges of organisational redesign and related culture & communication imperatives.

He advises PE firms as part of their portfolio companies’ advisory boards and to mentor some of the founders of those investee-companies. He works with leadership teams in enabling transformation of organisations with complexities of talent-culture conflict, generational change of promoters / key management, M&A cultural issues, issues of business scale & size

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.

Host - Bimlesh Gundurao Chief Coach @ PITCHCAMP

Speaker - K.Chandrasekhar (KC) is the Founder & CEO of Forus Health Pvt. Ltd. Forus Health is working on the mission of eradicating preventable blindness using technology.

Forus flagship product 3nethra , a screening device for common eye problems like cataract, diabetic retina, refractive problems, corneal infections and glaucoma is already being field deployed in more than 2400 locations across 36 countries and touched over 6M lives. Today Forus Health has over 5 products in the ophthalmology space. Its digital imaging and cloud based portal enables easy interface to Telemedicine, remote diagnostics/ work flows and easy access to historical data. More details can be found on www.forushealth.com.

Forus Health has received over 18.5M $ funding from Marque investors Accel Partners, IDG Ventures, Asian Health Fund & Team Fund

Prior to founding Forus Health, KC was the Director of Strategy & Software Partnerships at NXP (Philips) Semiconductors.

KC is an alumnus of BITS Pilani and Indian Institute of Management (IIM) Kolkata

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.

Host - Bimlesh Gundurao - Chief Coach PITCHCAMP.in

Speaker - Aditya Sanghi co-founded Hotelogix in 2008 and as the CEO, he has been setting the vision and direction for the company since inception. Prior to founding Hotelogix, Aditya has led product initiatives at Informatica and ABO in leadership roles. Aditya is a product visionary and at Hotelogix, he is responsible for setting worldwide product positioning and business strategies. Being an industry thought leader and mentor, Aditya is an active member of reputed industry bodies like Round Table India, NASSCOM and SaaSBoomi.

We will talk on the following

- Introductions and background to Aditya & idea of Hotelogix

- Sales strategy in Initial days - selling from India to global markets

- Sales Strategy for Growth phase

- Inbound Vs Outbound Lead Gen

- Exhibitions & Partnerships as a channel

- Enterprise Vs SMB – classical dilemma ( trade-offs for consideration)

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.

Lalit Bhise, CEO and Co-founder of Mobisy Technologies, is an enterprise mobility veteran with 17 years of experience in building products. Lalit built Bizom as a SaaS product to help consumer brands grow faster by selling and distributing better in emerging markets. With over 500 CPG brands as customers, Bizom powers the trade of every third retail store in India. Lalit guides not only industry leaders from FMCG, Retail etc. but also leading consultants on digital sales transformation. He also mentors startups in the SaaS space on product development and GTM strategies.

Host - Bimlesh Gundurao - Chief Evangelist  at PITCHCAMP.in

“Algorithmic Jugaad for sales that made us India's #1 Retail Intelligence Platform"

- Background and journey

- Key Sales challenges initially - what worked and dint work

- How we scaled our sales/growth engine

- Selling saas in India

- Impact of COVID and how enabling customers

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.

Speaker - Nilesh Patel is the CEO of LeadSquared, a sales execution platform. He is focused on helping businesses sell at high velocity and improve sales productivity and sales ROI.

Host - Bimlesh Gundurao - Chief Coach and Evangelist at PITCHCAMP.in

He is on a mission to build LeadSquared as a digital and sales transformation partner of choice globally, and firmly believes that an awesome product and great customer service are both central to making that happen.

He brings his decade long experience in sales and marketing to the team. Previously, Nilesh was the founder of Proteans, a recognized leader in software product development services space.

We will talk to Nilesh on the following

1. Introduction and background & starting LeadSquared after Proteans

2. Lead Generation strategies that worked

3. Initials Sales Strategy for High Growth

4. Setting up and Scaling Sales Functions

5. Covid and lessons learnt on high velocity growth models

PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales, Journey.

Konark is the CEO and founder of MountBlue Technologies a coding bootcamp based in Bangalore. He also runs sales for his startup. They have ~150 customers, primarily new age tech companies and startups. Some of them are Zomato, Rivigo, Freshdesk, Microsoft, Cleartax, Naukri, 99acres, Exotel, Upgrad, Yourstory, Magicpin, Dailyhunt, Embibe, Mahindra, Instamojo, Belong, Yulu, etc

We will talk to Konark on the following areas

1. Why Founders have to be the first Sales person on the team

2. How did they acquire their initial customers and dealing with rejections

3. Lead Gen that worked & important of F2F meetings

4. Pricing, Negotiations & Contracts

5. Impact of Covid to business, trainees and customersHow I acquired 150+ startup customers for my "Engineers Factory" Services