Want to connect with Kassie? Follow her on Instagram: https://www.instagram.com/kassiemoorephotography/

Summary

In this engaging conversation, Christa and Kassie Moore discuss the evolution of Kassie's photography business over two decades. They explore the challenges faced by photographers in a saturated market, the importance of recognizing one's value, and the shift from a shoot-and-burn model to a more curated client experience. Kassie shares her journey of increasing her pricing while enhancing the value offered to clients, emphasizing the joy and fun that comes with this transformation. The discussion highlights the significance of passion in the creative industry and encourages photographers to embrace change for growth.

Takeaways

• Kassie recognized the need for change in her photography business after years of experience.
• Many photographers feel stuck despite appearing successful on social media.
• Value and pricing should reflect the expertise and effort put into the work.
• Transitioning from a shoot-and-burn model to a curated experience can enhance client satisfaction.
• It's important to focus on delivering quality over quantity in photography.
• Kassie's average pricing increased significantly after implementing new strategies.
• Education and continuous learning are crucial for growth in any creative field.
• Photographers should not be afraid to raise their prices if they provide more value.
• Embracing change can lead to renewed passion and excitement in one's work.
• Building relationships with clients can lead to better understanding and service.

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