In this week’s episode of the We Have A Meeting podcast, we sit down with Brendan Kane, viral content strategist and bestselling author of One Million Followers and Hook Point. Brendan shares his exact blueprint for breaking through the noise in a content-saturated world.

🎥 We cover:

What it really means to go viral in 2025

The Generalist Principle – and how it changes everything

The science behind attention-grabbing content

Proven viral storytelling formats (like “Man on the Street”)

How AI will (and won’t) impact the future of content

The truth about algorithms and retention

Whether you should build a personal brand or a business brand

How to turn followers into paying customers

📈 Whether you're a creator, entrepreneur, marketer or brand builder — this episode is a masterclass in going viral with purpose.

🎁 Free gift from Brendan: Download his latest book The Guide to Going Viral free at hookpoint.com/wham

🔔 Subscribe for more high-signal conversations with the world’s most interesting minds in sales, branding and business.

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