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He Reviewed 500 Deals Before Buying One Shopify App
"You would probably prefer to take money from Tony Soprano."
Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fund that's reviewed nearly 500 deals. He acquired a WhatsApp marketing app called Coco AI and he's still hunting for his next Shopify brand in the $10-100M range. We get into what actually makes a business sellable (and what kills a deal instantly), how earnouts and seller notes really work, why DTC as we knew it is dead, and his scorching take on why Shopify Capital loans are worse than credit card debt at 40% effective interest.
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Ecommerce Alley - Is It Your Ads Or Is Meta Having A Bad Day? Check it at
Ecommerce Alley - Is It Your Ads Or Is Meta Having A Bad Day? Check it at
ecommercealley.com/bad
Zipify - Build high-converting sales funnels
zipify.com/KURT
LINKS
WORK WITH KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
View all episodes
By Kurt Elster, Paul Reda
4.7
258258 ratings
"You would probably prefer to take money from Tony Soprano."
Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fund that's reviewed nearly 500 deals. He acquired a WhatsApp marketing app called Coco AI and he's still hunting for his next Shopify brand in the $10-100M range. We get into what actually makes a business sellable (and what kills a deal instantly), how earnouts and seller notes really work, why DTC as we knew it is dead, and his scorching take on why Shopify Capital loans are worse than credit card debt at 40% effective interest.
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Ecommerce Alley - Is It Your Ads Or Is Meta Having A Bad Day? Check it at
Ecommerce Alley - Is It Your Ads Or Is Meta Having A Bad Day? Check it at
ecommercealley.com/bad
Zipify - Build high-converting sales funnels
zipify.com/KURT
LINKS
WORK WITH KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
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