It this episode, we walk through the story of Nate—a customer who walked into the dealership craving nostalgia, heritage, and the familiar comfort of a classic Ford. But he drove away in a Range Rover. Why?

In this episode, we dissect the identity shifts that quietly hijacked Nate's decision in real time. You'll learn:

• The subconscious identity conflict that made Ford feel right—but Range Rover feel necessary

• How brands lose sales not because of features, but because they fail to speak to the right version of the customer

• Why Ford could have saved this sale—if they knew which identities were activated and how to speak to them

• What this means for any brand trying to turn browsers into buyers

If you've ever lost a customer to a brand that seemed like a weird fit, this story will hit home—and help you never let it happen again.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf