If you take nothing else away from this episode with our guest Christina Frei, remember the generosity practice that asks the question “Pretend that you have all the resources you could ever need and want - what would you want to give through some fascinating research?” Such a fun question. Christina believes that when you contemplate what can happen in a real human connection, then your marketing sparkles with possibilities. This matters particularly for service-based professionals who need to market their humanity AND their expertise.  Sounds familiar doesn’t it, health coaches? Christina talks about how we are all going through a transition of letting go of martyrdom and moving into a place of service. This is particularly important when you are struggling with pricing your services. Christina also teaches us ways to decide what a client really needs not what they think they want,  and what we can gain from doing some type of “business journalling.” Most interestingly, Christina uncovered five entrepreneurial archetypes: nurturers, adventure guides, door openers, steady presences, and celebrators. Each of these types has its way of changing lives and getting clients.  So, if you are ready to learn what type you are (and which type Laura and Erin are), dig into this episode. Connect with Christina on: TEDx Talk: https://www.innatemarketinggenius.com/the-tedx-talk/ Book: https://amzn.to/3N8heZy Podcast: https://podcasts.apple.com/ca/podcast/marketing-for-humans/id1474819506 Website: https://www.innatemarketinggenius.com YouTube: https://www.youtube.com/channel/UCLF1PD4jBOBKmWP_qd5BpVw LinkedIn: https://www.linkedin.com/in/christina-frei/ Facebook: https://www.facebook.com/innatemarketinggenius

Dr. Gala Gorman has one of the most robust bios we've ever seen on Health Coach Radio, so let's see if we can scratch the surface in this episode. Dr. Gorman holds advanced degrees in human development, is a holistic life coach, minister, and published author of the Spiritual Approach series of books focused on practical spirituality. As a student of Eastern and Western philosophy, she works to infuse a blend of the best of both worlds into her work and life. You will regularly hear Dr. Gorman say, “It’s the business of your life… and you’re the CEO.” Dr. Gorman focuses on creating tools and techniques that make recovery primarily from addiction and traumatic life experiences, quick, easy, and maybe even fun. She takes a significantly different holistic approach in her work, whether she's dealing with someone in active addiction or well down the road to recovery. Truly, be prepared to be awed and inspired by this wide-ranging conversation about stress, exercise, mental health, sleep and energy with Dr. Gala Gorman.

Rena Vokoun, founder and CEO of Passion Fit is a writer, TEDx speaker, media spokesperson, and proven and successful health and wellness expert who serves companies, nonprofits, universities, schools, and the media through passion fit products, services, and content on fitness, nutrition, mindfulness, and work-life balance. The mission of her company is to empower women to flourish both personally and professionally through wellness. Reena has so much insight into starting and growing a successful health and wellness business. During this episode, Reena shares with us how she made the leap from working at Google to being an entrepreneur and health coach (hint: she wasn’t an overnight success). She also explains how she determined what problem she was going to solve for her clients, why she focuses on body function and not weight loss, and how she helps overworked and overextended women. She also gives us a deep look into group coaching versus one-on-one which is an area many of us struggle with. Finally, Reena gives us all a great pep talk, explaining that you have to build your own confidence - don’t wait for it to come to you. As always, we love learning from successful peers in our industry, and we think you will too. Please Enjoy.

Mason Bendewald directed the video production of some of the biggest at-home workouts of all time, and he has a lot to teach about how to be compelling on camera. This is such a timely topic since many of us, for better or for worse, find ourselves needing to be on camera a lot these days. 

Mason Bendewald founded his company, Mega Mace, in 1995. Operating out of Philadelphia, they produced: commercials, corporate videos, and promos – even creating the popular Reject Film Festival in 1997. But after shooting an infomercial for Beachbody.com, Mason moved the company to Los Angeles and shifted his focus to fitness production which was a defining moment for his growing company.

In this episode, we learn that people connect to people. So in order to make meaningful connections, your audience needs to know you and like you. Mason tells us how to do just that. He also fills us in on how to communicate as a knowledge expert, why we need to get vulnerable when telling our own stories, and how to engage our audience - even if that audience is doing a workout in a gym.  

Tune in and learn how to tap into your own invaluable art of charisma. 

In this episode, we’re thrilled to have registered dietician and certified health coach Martha Tettenborn. Martha opted into a health coaching certification after three decades as a dietician because she felt she could make more meaningful changes in the health of her clients as a health coach. Martha’s private health coach practice, The Cancer Doula, promotes a low-carb, whole-foods-based approach to disease prevention and cancer symptom management. She has been a featured speaker at the Low Carb Long Weekend Summit and on numerous podcasts. Martha also instructs courses for the Nutrition Network and Udemy on the ketogenic approach to cancer treatment. Martha authored the latest specialty course for Primal Health Coach Institute, our Functional Therapeutic Diet Specialty certification. So, in this conversation, Martha, Erin and Laura talk through several functional nutritional methodologies and explain how health coaches can use them. Martha also shares how she used keto and fasting during her cancer treatment, why she moved from being an RD to a Health Coach (to make more impact), and why small changes are important with her elderly clients. She also tells us about the work and learning she did to help create this certification - including eliminating some of the not so well supported diets.  If you are a fan of using diet as a tool to create better health, this is the episode for you.

Ethan Schiff is a health coach who launched himself into the realm of coaching after his own life-changing health transformation. Sound familiar? 

Ethan was 312 lbs and had been dieting for the majority of his life. So, he went on a quest to unlearn everything he had been taught about nutrition, weight loss and health, to create a new approach. He lost 130 lbs and transformed his entire life by basically experimenting first on himself.

Ethan is the founder of Optimized Health, a health coaching company that has coaches on staff to help facilitate lifestyle transformations for clients all over the world. This is pretty much the dream for most of us, we’d say. And Ethan has created it expertly. 

During this episode, Ethan tells us about his frustration with trying to educate the public about health coaching. He also explains how he left his successful business to start coaching and how he handled imposter syndrome (he has some pretty cool insights). He also explains how you can start on a Friday and have a business by Monday. 

One of the main points that we don’t want you to miss is Ethan’s advice on marketing - it is not trickery. Be authentic and get the clients who want to work with you for the right reasons. 

This episode is your chance to learn from a veteran health coach who's still in the game, still in the trenches, and successfully changing lives. Please enjoy!

This is a super cool episode with Phil Wagner, a Biomechanics & Digital Health Expert and the Founder & CEO of Sparta Science. The Sparta Movement Health Platform can analyze broken biomechanical chains in the human body just by analyzing a foot strike, jump, or balance. Then the app designs a workout program based on the feedback from the measurement device. Are you kidding me? How cool is that? Impaired movement impacts more people than any other condition, yet most actionable insights lag behind other health barometers. Phil believes that movement health is the ability to move freely without pain, limitations, or uncontrolled movement. The definition is simple to understand. The complex systems that make us move are harder to fathom. So Phil is using software and data to create awareness. This episode covers a wide range of topics, not just injuries (but that is covered as well). Phil shares his perspective on “no pain, no gain” and how we should be focussed on moving better and that we need to decouple the “suffering” from the outcome. Phil also does a great job of explaining what the muscular-skeletal system is and why it is important to understand. If you're a movement, fitness, physiology, kinesiology, or biomechanics geek, you will love this fun and nerdy conversation about how you interact with the ground with Dr. Phil Wagner.