Since bringing my business fully online in 2008—over 15 years ago—I’ve learned some invaluable lessons. Some were transformative, others were expensive, but all were essential to my growth.

To save you time, money, and energy in trial and error, I’m sharing these hard-earned insights with you today.

Whether you’re already running your own business or just starting to dream about it, this episode is for you.

Together, we’ll dive into these lessons, exploring practical strategies, inspiring stories, and reflective exercises designed to help you integrate them into your entrepreneurial journey.

You don’t have to navigate this path alone. Let’s co-create a world where women thrive in entrepreneurship—leading with more grace and wholeness.

⭐And, as a special gift, I want to offer you free access to one of my most popular programs, “The IFS Kickstart Kit.” This will teach you the foundational concepts of the Internal Family Systems (IFS) model—a proven framework that has helped me and countless others navigate challenges, build inner clarity, and create thriving, soul-aligned businesses.

Through this 7-part video series, you’ll gain a deep understanding of how IFS works and how to apply it to your own life and business. These are the same principles I teach in my advanced programs, now made accessible in an introductory format.

To receive your complimentary “IFS Kickstarter Kit,” all you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

[00:15] - The role of trial and error in personal and business growth

[05:02] - Key lessons learned from 15 years of self-employment

[09:30] - The importance of consistency and finding a sustainable schedule

[15:22] - Exploring financial management: Why “profit first” matters

[20:40] - The value of mentorship and community in entrepreneurship

[26:00] - Following your heart in business decisions and why it’s crucial

[32:15] - Establishing healthy boundaries to nurture personal well-being and business sustainability

Resources:

• Free Guide: 5 Money Mistakes NOT to Make in 2025
• Order Sara’s new book: Handbook for the Heartbroken
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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Today I’m sitting down with Chameli Gad, the founder of Awakening Women and a Goddess Wisdom Keeper, to talk candidly about a recent, challenging period in Chamelil’s life. She shares her deeply personal journey through loss, grief, and what she calls her "underworld experience," offering a raw and vulnerable look at how life’s hardest moments can become a gateway to deeper trust, self-love, and freedom.

Together, we talk about the concept of spiritual initiation, the power of mythology and storytelling, and the often-overlooked gifts and challenges of menopause. Chameli opens up about how her connection to Goddess spirituality, her regular practices, and the support of a trusted mentor helped her navigate a period of profound upheaval and ultimately emerge more aligned and whole.

This episode is part of a special series I’ve been sharing in celebration of my new book, Handbook for the Heartbroken. I wrote this book to support women through life’s toughest times and to show how heartbreak—whether personal or professional—can be a doorway to transformation and purpose.

If you’re going through a season of loss or seeking inspiration to honor the deeper truths of your life, this conversation will meet you right where you are.

In this episode, you’ll hear:

• How spiritual initiations can guide us through life’s darkest times.
• The wisdom of mythology, including the story of Inanna’s descent into the underworld.
• How menopause can be embraced as a sacred passage.
• Practical tools and insights for cultivating trust and resilience during change.

May our conversation inspire and support you on your path of becoming.

⭐ And, as a special gift, I want to offer you free access to one of my most popular programs, “The IFS Kickstart Kit.” This will teach you the foundational concepts of the Internal Family Systems (IFS) model—a proven framework that has helped me and countless others navigate challenges, build inner clarity, and create thriving, soul-aligned businesses.

Through this 7-part video series, you’ll gain a deep understanding of how IFS works and how to apply it to your own life and business. These are the same principles I teach in my advanced programs, now made accessible in an introductory format.

To receive your complimentary “IFS Kickstarter Kit,” all you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

[14:32] - Chameli reflects on her transformational journey through profound loss and the initiation it catalyzed within her.

[21:47] - Discover the myth of Inanna and how it parallels personal crises, illustrating the powerful essence of initiation and rebirth.

[35:09] - The conversation dives into the often unacknowledged challenges and gifts of menopause, shedding light on its role as a transformative phase.

[48:06] - Chameli shares her experience of navigating the balance between personal turmoil and professional responsibilities during her darkest moments.

[54:18] - Explore the concept of Hestia, the goddess who stays home, and how nurturing your inner flame is essential to weathering life’s storms.

[1:02:12] - Chameli's reflections on her current journey and the importance of simplicity, grounding herself in the present through connection with nature and self-love.

Resources:

• Chameli Gad’s website
• Order Sara’s new book: Handbook for the Heartbroken
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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Today we’re continuing our special series from this past spring, highlighting inspiring women business owners who have persevered through challenging times. As part of this series, created in celebration of my new book, Handbook for the Heartbroken, we’re diving into the resilience, faith, and leadership required to thrive as a woman entrepreneur—especially when faced with life’s inevitable setbacks.

Joining me today is Kelly Roach, a powerhouse entrepreneur who built her company from zero to eight figures with no debt, investors, or outside funding. A former NFL cheerleader and Fortune 500 executive, Kelly has become a global leader in empowering thousands to achieve financial and lifestyle freedom through entrepreneurship.

Kelly is also a philanthropist, best-selling author, and Top 20 podcast host, whose work has been featured in major outlets like ABC, NBC, Fox, and Forbes. In this heartfelt and motivating conversation, Kelly shares:

• How she starts her day with faith, prayer, and intention to set the tone for her success.
• The key principles that have driven her remarkable journey from corporate leader to 8-figure entrepreneur.
• How she navigates challenges like lawsuits, failed launches, and team struggles—and how these experiences deepened her trust in her calling.
• Three ways to stay relevant in today’s very saturated market.
• Why embracing your deeper calling is essential for today’s evolving entrepreneurial landscape.

Whether you’re an experienced business owner or just beginning your journey, this episode will inspire you to lean into your faith, trust your gifts, and show up for yourself and your mission—even in the face of adversity.

⭐And, as a special gift, I want to offer you free access to one of my most popular programs, “The IFS Kickstart Kit.” This will teach you the foundational concepts of the Internal Family Systems (IFS) model—a proven framework that has helped me and countless others navigate challenges, build inner clarity, and create thriving, soul-aligned businesses.

Through this 7-part video series, you’ll gain a deep understanding of how IFS works and how to apply it to your own life and business. These are the same principles I teach in my advanced programs, now made accessible in an introductory format.

To receive your complimentary “IFS Kickstarter Kit,” all you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

[3:45] Discover the morning rituals that set the tone for success and focus on being of service each day.

[12:15] Uncover the unexpected twists in Kelly's spiritual journey and how integrating faith transformed her leadership style.

[20:30] Explore the key principles that have propelled Kelly’s business success, from viewing work as a vocation to mastering the art of visibility.

[35:50] Hear about the growth that comes from overcoming significant setbacks in business and the lessons learned from navigating challenges.

[48:15] Kelly shares how a shift in perspective on money can empower women to create impact and serve the world effectively.

[56:20] Dive into Kelly's vision for the future and her mission to inspire women to dream bigger and embrace their potential.

Resources:

• Kelly Roach’s website
• Kelly Roach on Instagram
• Order Sara’s new book: Handbook for the Heartbroken
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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As we step into December and prepare to close out 2024, it’s time to embrace your role as the CEO and visionary of your business. In this episode, we’re exploring the essential year-end process of reviewing, visioning, and planning for the year ahead.

I’ll walk you through five common mistakes to avoid when creating your annual plan—mistakes that might be holding you back from the clarity, momentum, and success you’re capable of achieving. Whether you’ve been stuck in busywork, overwhelmed by too many goals, or struggling to stay accountable to your vision, this episode will help you course-correct and create a Self-led strategy for 2025 that feels inspiring and doable.

Get ready to step into the New Year with a clear plan, aligned goals, and the tools to make 2025 your most successful year yet!

In this Episode We Explore:

[01:25] What does it really mean to step into the role of CEO and visionary for your business in 2025?

[06:40] The surprising mistake that keeps so many entrepreneurs stuck year after year.

[12:15] How to ensure your annual plan doesn’t gather dust—and becomes your roadmap to success.

[19:30] Why fewer goals might be the secret to doing more—and doing it better.

[27:45] The one thing you absolutely shouldn't do alone when planning for the year ahead.

[34:20] Stretching beyond comfort zones: the key to making 2025 your most expansive year yet.

Resources:

• Design Your Dream Business in 2025 Retreat
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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Welcome to a very special episode of her Self – our 200th! Over the past nine years, this podcast has grown and evolved through various reinventions, just as we all have since 2015. Whether you’ve been listening from day one, joined us somewhere along the way, or are brand new to this space, thank you for being here.

Today is extra special because it’s not only our 200th episode, but it’s also my 47th birthday! To celebrate, I’m shaking things up with an “Ask Me Anything” episode, answering some of your most thoughtful and curious questions.

We’re diving into:

• My 2-hour morning routine and how it’s evolved over 20 years
• The first steps of starting a women’s circle 
• Managing anxiety in these intense times
• Reinventing your business and building your dream life
• The #1 thing you need to grow your business.
• Handling overwhelm 
• Writing a book: what it really takes
• What’s next for me, from my wedding and honeymoon to exciting new projects

Plus, I’m sharing a special Black Friday offer exclusively for my email community – 50% off one of my favorite experiences from this year! (Sign up at programs-saraavantstover.com/journal.)

Tune in for heartfelt reflections, tangible advice, and an invitation to celebrate this milestone with me. Thank you for being part of this journey. Here’s to 200 more episodes together!

In this Episode We Explore:

[00:00] A Sacred Morning Routine: Uncover the secrets to a transformative morning ritual.

[20:00] Navigating Collective Challenges: Learn how to support yourself and others during difficult times.

[40:00] Cultivating Inner Peace: Discover practical techniques to manage anxiety and stress.

[1:00:00] Reimagining Your Business: Gain insights on reinventing your business and aligning it with your soul's purpose.

[1:20:00] Building a Strong Foundation: Learn the essential steps to grow a thriving business.

Resources:

• Free Guide: 7 Signs Your Unresolved Wounds Are Holding You Back in Your Business
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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2024 has been a challenging year for business owners everywhere, with economic shifts and a fast-evolving market forcing us all to adapt. In this episode, I’m getting real about what it takes to thrive amidst these changes. Join me as I break down the four essential shifts that are working right now to help visionary women entrepreneurs rise above the noise and step confidently into 2025.

I’m sharing the strategies to strengthen your impact, build trust in today’s 'trust recession,' and empower your business to stand out. Whether you're feeling overwhelmed by the changing landscape or ready to embrace the opportunities it brings, this episode offers actionable steps to keep you in the game and on track for growth.

Tune in, and let’s navigate this new business terrain together with clarity, courage, and a renewed commitment to your calling.

In this Episode We Explore:

[00:02] Unveiling the Market's Hidden Shifts

[05:15] Cutting Through the Noise: Essential Strategies

[10:30] The Four Shifts Every Woman Entrepreneur Needs

[16:45] Visibility: Your Secret to Standing Out

[22:10] Navigating the Trust Recession

[28:25] Consistency: Building Lasting Connections

[34:50] Helping Clients Decide: The Art of the Serve

[41:05] Embracing Change in a Lagging Economy

[47:30] From Cold Leads to Loyal Customers

[53:55] Leveraging Video Marketing for Maximum Impact

[60:20] Overcoming Self-Doubt on Your Entrepreneurial Journey

[66:45] Preparing for Success in 2025 and Beyond

Resources:

• Book your free Breakthrough Session with Sara
• Free Guide: 7 Signs Your Unresolved Wounds Are Holding You Back in Your Business
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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I’m sharing a big shift in my business philosophy—one I never saw coming. If you’ve been around for a while, you know I used to avoid funnels like the plague. They felt salesy, rigid, and completely out of alignment with my more soul-powered approach. But today, I’m here to explain why I’ve done a complete 180 and how embracing a single, clear pathway has transformed my business.

Join me as I dive into:

• Why I resisted funnels for so long and the misconceptions that held me back
• The moment I realized a funnel could help me simplify, scale, and create a more supportive customer journey 
• How I built an aligned, creative, and soulful funnel that feels genuine rather than sales-driven
• The powerful benefits of focusing on one main offer and pathway for both myself and my clients

Whether you’re hesitant about funnels or looking for ways to simplify and grow sustainably, this episode will give you fresh insights and practical tips to consider. Plus, I’ll share a few reflections on why staying open to new ideas—especially the ones we resist—can be the key to more ease, clarity, and expansion in your business.

And, as a special gift, I want to offer you free access to one of my most popular programs, “Getting Out of Your Own Way” (an IFS Daily Parts Meditation Kit to help you cultivate inner wholeness, harmony, and Self-Leadership at the start of each day).

All you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

[00:02:18] The surprising shift in mindset about a common business strategy.

[00:04:57] Reflecting on the contradictions of personal growth in entrepreneurship.

[00:11:43] The unexpected origins of resistance against a popular business tool.

[00:15:30] Unpacking the true meaning of a “funnel” and its purpose in a business journey.

[00:20:12] The evolution of offerings: from numerous to focused—why less can mean more.

[00:27:00] Discovering a path that feels both authentic and strategic for business growth.

[00:32:45] How turning points can reshape not just your business, but your life’s vision.

[00:39:15] Embracing emotions in business: the correlation between feelings and funnel success.

[00:45:40] Realizing what truly aligns with your soul’s work—what does that look like?

[00:52:10] The power of community and authenticity in growing your business.

[00:59:38] Steps to take for those hesitant about implementing a funnel strategy.

[01:02:00] A call to action that could spark a change in your own business approach.

Resources:

• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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Today I’m getting personal and opening up about the shifts I’m making in my life and work as I begin to navigate perimenopause. From adjusting my diet and workout routines to overhauling my daily rhythms and embracing new self-care practices, I’m learning to honor my body’s call for something new during this time. This transition has required patience, compassion, and a commitment to growth, and I'm excited to invite you into how this journey is evolving for me right now.

Whether you’re navigating perimenopause now, preparing for it, or simply interested in learning more, my hope is that this episode will offer encouragement to honor feminine seasons and cycles in your life and work. Embracing these changes isn’t just about managing symptoms—it’s about stepping into a deeper, more aligned version of ourselves.

And, as a special gift, I want to offer you free access to one of my most popular programs, “Getting Out of Your Own Way” (an IFS Daily Parts Meditation Kit to help you cultivate inner wholeness, harmony, and Self-Leadership at the start of each day).

All you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

0:00 - 1:25: Introduction - Discussing personal shifts in life and work due to perimenopause.

1:25 - 2:35: Invitation to listeners - Embracing change and exploring womanhood.

4:10 - 5:25: Acknowledging the current context - Upcoming election in the U.S. and self-care reminders.

5:25 - 7:00: Personal journey - Initial perceptions of perimenopause and preparation.

7:00 - 9:30: Discussing health practices - Lifestyle changes and experiences leading to cervical dysplasia.

9:30 - 11:50: Healing journey in Thailand - Traditional medicine and learning about women's health.

11:50 - 14:00: The importance of honoring menstrual cycles - Personal appreciation for cyclical living.

14:00 - 15:25: Transitioning to perimenopause - Initial thoughts and feelings about the changes.

15:25 - 16:40: Shifts in health and energy - Noticing changes and acknowledging perimenopause.

16:40 - 18:15: Context and disclaimers - Not medical advice and personal experiences.

18:15 - 20:00: Discussing book launches - The demanding nature of bringing a book to market.

20:00 - 22:10: Preparing for book launch - Personal retreat and the importance of self-care.

22:10 - 23:30: Reflections on recovery - Needing downtime after a busy period.

23:30 - 25:00: Observations during August - Listening to the body’s needs during time off.

25:00 - 26:45: Dietary experiments - Shifts in eating habits and finding balance.

26:45 - 28:20: Physical activity changes - Introducing Pilates and weight training.

28:20 - 30:00: Reflections on workouts and energy levels - Noticing fatigue and rest needs.

30:00 - 31:50: Realization about perimenopause - Conversations triggering insights.

31:50 - 33:30: Emotional responses - Surprise, anger, and eagerness for knowledge.

33:30 - 35:00: Meeting with naturopath - Testing and evaluation of health.

35:00 - 37:15: Blood tests and health insights - The importance of a comprehensive approach.

37:15 - 39:30: Addressing adrenal health - Connection between stress and health shifts.

39:30 - 41:50: Dietary changes - Importance of protein and meal timing.

41:50 - 43:30: Weight training and muscle health - Addressing body composition.

43:30 - 45:00: Lifestyle shifts - Transitioning to different forms of exercise.

45:00 - 47:15: Maintaining a routine - Importance of walking and gentle movement.

47:15 - 49:00: Napping and pacing - Importance of rest and recovery.

49:00 - 50:30: Supplements and dietary protocols - Continuous adjustments for health.

50:30 - 52:00: Exploring the Bean Protocol - Personal experiences and adjustments.

52:00 - 53:30: Caffeine and alcohol elimination - Effects on health post-45.

53:30 - 55:00: Considering hormone therapy - Weighing options based on health needs.

55:00 - 56:40: Mindfulness and spiritual practices - Emphasis on deeper connection with self.

56:40 - 58:00: Embracing the second half of life - Intentions for future years.

58:00 - 59:40: Presence and awareness - Navigating changes with grace.

59:40 - 1:00:30: Gratitude for community and resources - Importance of shared stories among women.

1:00:30 - 1:01:50: Reflection on aging - Celebrating the privilege of growing older.

Resources:

• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

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Today, I’m taking you behind the scenes to share, step-by-step, how I prepare for a photo shoot. From selecting a theme to choosing outfits and setting intentions, I walk you through my personal process to ensure I show up feeling grounded and ready to shine. Whether you’re prepping for your own shoot or simply curious about what goes into making it all happen, this episode is full of practical tips and encouragement to help you feel more confident in front of the camera. Tune in and get ready to step into your next shoot with more ease and grace!

And, as a special gift, I want to offer you free access to one of my most popular programs, “Getting Out of Your Own Way” (an IFS Daily Parts Meditation Kit to help you cultivate inner wholeness, harmony, and Self-Leadership at the start of each day).

All you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to [email protected]

It’s as simple as that!

In this Episode We Explore:

1:11 - 2:00: The importance of photo shoots for personal branding and connection with your audience.

2:01 - 3:10: Reflection on past experiences with photo shoots, including a major shoot last fall.

3:11 - 5:00: Explanation of the new "Sorceress" brand and upcoming programs.

5:01 - 6:30: How to prepare for a shoot: selecting the theme, photographer, and timeline.

6:31 - 8:00: Importance of scheduling and contracting hair and makeup artists.

8:01 - 9:30: Choosing a location and wardrobe for the photo shoot.

9:31 - 11:00: The importance of planning the shot list and using props that represent your brand.

11:01 - 12:30: Tips for setting up your space and organizing outfits the night before the shoot.

12:31 - 14:00: Final preparation tips, including meals, snacks, and hydration.

14:01 - 15:00: Inner preparation for the photo shoot, using prayer and intention-setting.

15:01 - 16:00: Post-shoot process, organizing photos, and overcoming self-criticism.

16:01 - 17:30: How to organize and store your photos for future use in marketing and branding.

17:31 - 19:00: Final words of encouragement for listeners preparing for their own photo shoots.

Resources:

• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

Mentioned in this episode:

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Drop into a Sorcery & Strategy session in our yearlong mentorship circle, Sorceress CEO, to hear Sara speak about the key things to put in place in your business to help give you more safety and structure amidst all of life’s ups and downs.

Resources:

• Join us in the Sorceress School
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram
• Order Sara’s new book: Handbook for the Heartbroken
• Enjoy your 30-day free trial with Kajabi 

Mentioned in this episode:

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