HerBusiness

HerBusiness

By HerBusiness (Host: Suzi Dafnis)BusinessEntrepreneurshipMarketing
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HerBusiness episodes

  • 332: The Real Reason Your Business Isn't Growing (and How Delegation and Automation Can Fix It)

    I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake…

    Doing it all themselves.

    Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back.

    So on this episode of the HerBusiness Podcast, we're talking about the real reason your business isn't growing — and why delegation and automation are essential to getting unstuck.

    Here's What You'll Learn in the Episode:

    • The red flags that show up when you're trapped in a cycle of "busy work" (and why "just getting through the week" is a major warning sign!)
    • The real reason staying busy feels so safe… but is secretly keeping you from visibility, opportunities, and freedom.
    • Four questions that you need to ask yourself in order to decide if a task should take up your energy.
    • How to realistically put together systems for delegation and automation — and which tasks deserve less of your attention.
    • Incredible stories of women business owners who created SIMPLE systems that let them reclaim hours in their week.
    • How to step into your true role as CEO of the business, and finally create more space for inspiration, creativity, and GROWTH.
    • And so, so much more…

    Mentioned in This Episode:

    The HerBusiness Network

    24 min
  • 331: Too Sensitive to Succeed in Business? Why Sensitivity Is Actually Your Superpower with Erica Webb

    So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed.

    In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it's actually a superpower for your business success.

    Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel tuned-in on other's experiences.

    But what if that sensitivity is actually the opposite of a weakness? What if it's actually one of the greatest advantages you can have as a business owner?

    Here's What You'll Learn in the Episode:

    • Discover how Highly Sensitive People think and act – and if you might actually be a highly sensitive entrepreneur.
    • How to handle rejection, self-promotion, and visibility without letting them crush your confidence.
    • Why your tendency to "feel everything" could make you the best person to deeply understand your clients.
    • The exact ways sensitivity can hurt your business if ignored… and how to flip it into one of your greatest strengths.
    • Practical boundaries and daily rituals Erica uses to stay centred and focused (that you can borrow today!)
    • Why embracing your sensitivity leads to more authentic leadership, stronger client connections, and sustainable growth.

    Mentioned in This Episode:

    The HerBusiness Network

    The Self-Kind Hub

    45 min
  • 330: Why "White Space" is the Secret to Getting Unstuck in Business

    Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives.

    So in this episode of the HerBusiness podcast, we're talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling.

    Here's What You'll Discover in This Episode:

    • How white space fuels your creativity, innovation, and clarity in business
    • Discover the massive breakthroughs I personally had when I decided to take just one weekend of white space (and how it made me $2 million!)
    • The devastating cost of staying stuck in constant movement and succumbing to hustle culture
    • Why creating space to think can help you refine your strategy, reconnect to your "why", and reignite your passion
    • The systems you need (from planning to delegation to boundaries) to actually create and protect that white space

    When your calendar is filled to the brim and your brain feels scattered, you get stuck in "go mode". You leave no time for creativity, for growth, for vision. White space is what allows you to reconnect with those goals and actually see the steps that will get you there.

    Mentioned in This Episode:

    The HerBusiness Network

    Episode 319 – Create a Team That Loves Your Business Like It's Their Own with Kristy Smith

    Episode 323 – Want More Sales? Do These 3 Things Every Month – with Susan Bradley

    Episode 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser

    22 min
  • 329: Stop Being the Bottleneck — How Systems Create a Calm, Organised Business with Justeen Kirk

    Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours.

    But then, a decade later… every detail still runs through you, everything lives in your head, your team can't operate without you, and YOU become the bottleneck of your progress.

    In this episode of the HerBusiness podcast, I'm joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses.

    Here's What You'll Discover in the Episode:

    • How to recognise the clear signs you've become the bottleneck in your business.
    • The very first system you should take a look at and patch up, before anything else.
    • How Justeen's Freedom Ladder shows you where you are NOW… and how to climb towards becoming a Visionary CEO.
    • Reveal what is keeping you stuck through the concept of the Critical Ten processes.
    • Why your perfectionism is HURTING your ability to systemise (and how to start systemising anyway).
    • The ripple effects your systems have on confidence, leadership, creativity, and even staff retention.
    • How ISO principles can be applied to any small business – without needing certification.
    • And so, so much more…

    Justeen believes that structures should feel like a support system… not something to add more stress. She has worked with dozens of Australian businesses to move from scattered to supported, because systems are the foundation for freedom and growth.

    Mentioned in This Episode:

    The HerBusiness Network

    Check out the Self-Sustaining Business Blueprint program

    35 min
  • 328: 4 Systems That Saved My Sanity as a Business Owner

    I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated.

    In this episode of the HerBusiness Podcast, I'm sharing the four essential systems that saved my sanity as a business owner. These aren't "nice to haves" or a checklist – they are the exact systems and structures I put in place when I was drowning in work.

    And I can't wait to share them with you.

    Here's What You'll Discover in the Episode:

    • Why essential business systems actually create FREEDOM rather than restriction, and how to reframe them so they support your creativity and joy
    • The Customer Service System that saved me hours of answering the phone and struggling with client miscommunication
    • The Project Planning System that transformed my team from being a self-proclaimed "last-minute dot com" into a proactive, calm, and aligned unit all working in unison
    • The Communication System that keeps projects on track and prevents bottlenecks internally on my team (and why more meetings actually saved us time… I know – shocking!)
    • And the single most important system you can incorporate into your life so you can lead your team and business with energy, clarity, and JOY
    • And so, so much more…

    Mentioned in This Episode:

    The HerBusiness Network

    Check out our reviewer Dionne Sibly of Black Garlic & Co

    27 min
  • 327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

    Running a business does NOT happen in a vacuum. As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships?

    In this episode of the HerBusiness podcast, I'm sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We're talking through power dynamic shifts, outearning your partner, muting ambitions to 'keep the peace', and how to fill your own cup.

    If you have ever felt torn between growing your business successfully and navigating your personal relationships (because it is a struggle to balance both!), this is the episode you need.

    Here's What You'll Discover in the Episode:

    • Why you can't separate your "business self" from your "personal self" as an entrepreneur (even though we all certainly try!)
    • How to prioritise yourself first, before both the business and others, so you're never pouring from an empty cup
    • What to do if you're evolving in life and business… but your partner isn't
    • The hidden dynamics that come to play when women start outearning their partners, and how to navigate them
    • How to have the hard, but needed, conversations that create connection rather than conflict in relationships, while running a successful business
    • Why your business community is so crucial when your friends or your partner don't fully understand the business journey

    Mentioned in This Episode:

    The HerBusiness Network

    Learn More about Sharon Pope

    Read Sharon's bestselling book: Stay or Go: How to Find the Confidence & Clarity You Need to Either Fix the Struggles in Your Marriage or Move Forward without Regret

    Get your copy of The Big Leap by Gay Hendricks

    Episode 136 - Fear is Not the Boss of You, with Jennifer Allwood

    Check out reviewer Melanie Macoun, The Health Shift

    39 min
  • 326: When You've Outgrown Your Business: How to Reignite Your Spark in Midlife

    Have you ever woken up, looked at your calendar, and thought… "I should be excited about this, but I'm just tired?"

    You don't HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you're feeling disconnected (and maybe even a little resentful).

    This is the midlife shift so many women business owners go through, even though it is RARELY talked about.

    In this episode, we're talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and alignment back into your life and business without burning it all down.

    Here's What You'll Learn in the Episode:

    • The subtle signs that you've outgrown your business (or at least, your current business model) and why that does NOT mean you've failed
    • Why joy should not be looked at as a "bonus"... but as the fuel that drives your creativity, energy, and growth.
    • The 3-step Business RE:Model Framework and how to RE:Align, RE:Connect, and RE:Define your business so it feels right for the season of life you're in NOW.
    • Practical ways to shift your role, your offers, and your boundaries so you can feel energised again.
    • Why reclaiming your identity and your desire is KEY to finding fulfilment in this next stage of business (and life).

    Mentioned in This Episode:

    The HerBusiness Network

    HerBusiness Trailblazers

    We're listed in the Best Lifestyle Business Podcasts on Feedspot

    Check out member Sari Young of Sari's Natural Medicine

    27 min
  • 325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey

    Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn't feel like the freedom they wanted.

    We are taught that the answer is doing more — when really, it's about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead.

    In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out.

    We're exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you.

    What You'll Discover in This Week's Episode:

    • Why putting yourself LAST is holding back not just your own growth, but the growth of your business
    • How to lead from your true self instead of a place of hustle, fear, or imposter syndrome
    • Why your desires aren't frivolous or selfish (and why they are actually one of the smartest business decisions you can use!)
    • How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life
    • Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far)
    • What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day

    I can't wait to hear your thoughts. Email me here to share your lessons, ahas and insights.

    Mentioned in This Episode:

    The HerBusiness Network

    The Siren Program

    Cherie Healey.com

    48 min
  • 324: 5 Practical Ways to Grow Your Confidence

    Do you ever look at another woman in business and think, "How the heck is she so confident?"

    The truth is, confidence is NOT something you're born with. It is a skill you can build… as long as you build it through ACTION.

    In this episode of the HerBusiness Podcast, I'm walking you through 5 practical ways to grow your confidence in business.

    Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence.

    Here's What You'll Learn in the Episode of the HerBusiness Podcast:

    • Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence
    • The 3 big myths about confidence that are keeping you stuck
    • The 5 steps that I personally swear by to grow your confidence and stand in your power
    • How to take small action that stack up into lasting confidence, even when you're not "ready"
    • Why action always comes before confidence (and never the other way around)
    • Practical strategies for overcoming self-doubt and showing up in business and your industry
    • The difference between confidence and self-worth… and what happens when you finally untangle the two

    Mentioned in This Episode:

    The HerBusiness Network

    31 min
  • 323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley

    Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month?

    If you don't know why sales aren't coming in consistently (or you don't know how to create a steady stream of customers), this episode is for you.

    Today, I'm joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers.

    And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you're in.

    Here's What You'll Learn in This Episode:

    • The 3 things to focus on every month if you want consistent sales
    • How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!)
    • How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy
    • Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork
    • How to get clear on what's stopping your sales and finally boost your business growth
    • Why it's essential to take the "mystery" out of sales and look at the numbers

    About Susan Bradley

    Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn "crickets" into consistent sales.

    Check out Susan's resources and podcast here.

    Mentioned in This Episode:

    The HerBusiness Network

    Social Sales Girls

    Get Free Access to Susan Bradley's Conversion School

    Listen to the The eCommerce Roadmap Podcast

    37 min

About HerBusiness

From the publisher's feed

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules.

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