Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves.

In this episode…

There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out?

Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content. 

To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Norm Farrar on LinkedIn
• Lunch with Norm Podcast
• Email Norm: [email protected]
• LWNDeals

Special Mention(s):

• Steven Pope on LinkedIn
• Roland Frasier on LinkedIn
• Kevin King
• Data Dive
• Brandon Young on LinkedIn
• Carlos Alvarez on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Related Episode(s):

• “Four Critical Pillars for Amazon Listing Optimization”
• “Actions You Must Take To Prepare Your Business for a Recession”
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”