Simon Hammer is the VP of Product at Vimbly Group, a New York City-based business-growth company that scales and invests in technology-enabled businesses. Simon runs nine of Vimbly’s business units, including e-commerce. With combined studies in human biology, health, and society, pre-med, and finance at Cornell University, where he holds a bachelor’s degree, he was able to use all of his talents as a healthcare investment banker at Madison Williams and Company before pivoting to the Vimbly Group.

In this episode…

As an e-commerce entrepreneur, it’s easy to get complacent when business is doing well and earning a profit. But what happens when that complacency starts to affect your bottom line? 

Business leader Simon Hammer suggests getting back to the basics, especially when you’re trying to scale up your business. So what’s a good starting point if you’re trying to grow a business? You may want to lead with identifying the market opportunity for your product. Are you in a small market or a big market? Once you’ve identified your product market, learn to listen to your customers by actually reading their feedback. Simon is also a proponent of getting back to the basics by continuing to test product success and your market. Interested in learning more?

Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with the VP of Product at Vimbly Group, Simon Hammer. The two discuss the art of scaling a business through sales optimization and mastering the basics of e-commerce. Additionally, Simon explains a successful process when acquiring a business, his thoughts on scaling a business piece-by-piece, how to properly conduct the due diligence process, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Hadley Designs
• Hadley Designs on Amazon
• Simon Hammer on LinkedIn
• [email protected]
• Vimbly Group
• Billion Dollar Seller Summit

Special Mention(s):

• Steven Pope on LinkedIn
• Steve Simonson on LinkedIn
• Kevin King
• Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker
• Ōura Ring
• Workflowy

Related Episode(s):

• “Four Critical Pillars for Amazon Listing Optimization”
• “Actions You Must Take To Prepare Your Business for a Recession”
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”