Dana Malstaff 56 mins Edit Reply

Stop Letting My Title Cost Me Clients: Focus on Frameworks, Not Labels

In this episode, I explain how what I call myself—my title and even my business name—can actually confuse the market and keep me from getting the clients I want and building consistent income. After coaching thousands of women, I've seen that trying to be clever with a unique title backfires, so I need to stop making my title creative and instead focus on the framework I use to take someone from a problem to a transformation. I also share how titles can get tangled with my identity, especially as a mom whose sense of self keeps evolving, so I shouldn't pin my identity to a label. Finally, I challenge the old idea that I need a perfect business card or bio, and I invite listeners to email me or join the Boss Mom community to keep the conversation going.

00:00 Titles That Repel Clients

00:20 Welcome to Boss Mom

00:44 Stop Being Clever

01:39 Sell a Framework

02:45 Titles and Identity Traps

03:40 Lead With Results

04:49 Ditch the Business Card

05:44 Bios and Relationship Building

06:20 Framework Sweet Spot

06:43 Next Steps and Wrap Up