We Are Not SAM was created by Rinat Strahlhofer, a former telco insider who 'crossed over to the other side' after she became aware of the extent of industry corruption. Rinat spent her career putting disruptive services and technologies into the hands of millions as a marketing specialist for Australia's largest telco company. During the company's then groundbreaking $1 billion 3G rollout, Rinat realised that the community's concerns over the new network's potential health and safety impacts were being ignored. In other words, the search for truth was being done over for profits. Deeply disillusioned by the lack of industry regulation and safety science, Rinat quit her role – and Australia – for almost a decade. On her return from Europe (to Byron Bay) in May 2019, she realised little had changed within the industry as it prepared to roll out 5G across Australia. Drawn to 'putting things right', she joined the Northern Rivers for Safe Technology group. Today, as one of the group's core strategists, she is on the frontlines of the group's efforts to fight 5G, and advocate for safe and meaningful technology. In a time when technology dominates our time, our thoughts, our privacy and our sovereignty, Rinat's vision for We Are Not SAM is simple. Rinat sees We Are Not SAM as a creative and powerful campaign to help people re-imagine a better future...to collectively stand up to the destructive forces of corporate greed...and to question the status quo of 'bigger, better, faster'. As well as being a fearless activist, Rinat is also mother to a young son and impassioned member of the Byron Shire community.

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