Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush!

Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.

In this episode we discuss:

• Creating the Minimum Lovable Product
• The impact of customer reviews play in influencing purchasing decisions
• Addressing the issue of toothbrush waste
• Why be fully focused on growing your direct-to-consumer (D2C) channel?
• Reaching customers through major retailers like Amazon and Boots

Time stamps:

[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.

[07:43] Minimum lovable product and customer reviews.

[10:27] Becoming competent at spinning plates.

[13:06] Focusing on other areas of growth.

[16:14] Unaddressed problem in toothbrush market.

[19:41] Growing D2C, but also utilising Amazon and Boots.

[22:50] Power pitching to journalists and word-of-mouth recommendations.

[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.

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