Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget.

The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads.

This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

 / @starterppc  

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Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com

Get your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.

0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords

0:44 Lead quality issues

3:16 Bottom of the funnel keywords

9:26 How to get high-quality leads

12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

14:04 Splitting your keywords

16:43 Duplicating campaigns

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   

 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

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💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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