17 million sales conversations happen every week. These conversations all focus on finding pain, sharing expertise, and proving value – and they all sound the same. High performers take a different approach.  It begins with how they think. In order to win, your prospect will need to objectively evaluate and debate change. Assessing your solution is easy – generating the courage to do something different is hard.

Pam Evanson, of the Lappin180 team, joins Dan and Kiley on the latest episode. Pam is in the field every day coaching hundreds of high performers from New York to L.A. on how to shift their mindset and conversations. Together, Pam and Dan share insights and experiences on how to become a top performer.  In Pam’s words, “how you think is everything.”