The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.

Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  

The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.

The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.

However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.

At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses.

Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue.

Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them.

Key Takeaways

- The rise of high ticket offers (02:02)

- Are you using high ticket offers to compensate for shortcomings? (03:56)

- Gym business big advantage (06:09)

- Are you charging enough? (07:57)

- Monthly recurring revenue > base operating expenses (09:16)

- Can you facilitate a high-ticket program? (13:56)

- Do you have a business or a job? (20:00)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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