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In this episode of Higher Exchanges, we sit down with Ted Lidie, founder of Alien Labs, to talk about building one of California’s most iconic flower brands—and what it takes to scale that success across markets.
We cover:
🌱 The Alien Labs origin story and legacy in the 215 era
🤝 Partnering with Connected and navigating Prop 64
🔥 What makes truly great flower—and why it’s harder to grow now
📉 Pricing pressure, quality control, and the reality of California cannabis in 2025
🏜️ Expanding into Arizona: lessons learned and brand reception
🌴 The Trulieve partnership in Florida and growing under medical-only rules
🌍 Going global: takeaways from Germany and where Alien is headed next
In this episode of Higher Exchanges, we sit down with Sammy J to break down what it takes to navigate the cannabis market in 2025. With low or negative growth, tightening margins, and shifting consumer behavior, the landscape is forcing operators to get sharper, leaner, and more strategic.
We cover:
In this episode of Higher Exchanges, we cover:
We had hemp on the agenda, but ran out of time! We'll be back to cover that "soon"....
In this episode of Higher Exchanges, we sit down with Seth Yakatan, Partner at Katan Associates and Strategic Advisor to Glass House Brands. Known for his candid insights and strong voice on LinkedIn, Seth joins us to unpack the hard truths, overlooked opportunities, and evolving dynamics in the cannabis capital markets.
We dive into:
Zachary George joins Higher Exchanges to share the strategic vision behind SNDL’s transformation into a debt-free, cash-rich cannabis leader.
We cover:
🌱 Zach’s journey from Wall Street to cannabis
🇨🇦 Canada's retail evolution & market reset
🌍 Germany & global growth opportunities
🇺🇸 U.S. expansion strategy & OTC ambitions
💰 Capital deployment: buybacks, M&A, and long-term ROI
Plus, another fun question for Grok.
In this episode of Higher Exchanges, we’re joined by one of the sharpest minds in cannabis policy and strategy — Hirsh Jain of Ananda Strategy — for a fast-moving, wide-ranging conversation on where growth is actually happening in the cannabis industry.
We cover:
🌍 Germany legalizes adult-use cannabis — and what that means for international markets
🌐 Key takeaways from ICBC and the emerging global cannabis landscape
📈 U.S. growth markets in 2025 — New York leads, with muted gains expected in Ohio, Delaware, and New Jersey
🗺️ Why Pennsylvania is strategically critical, yet stuck in reform limbo
🧊 Minnesota disappoints — no adult-use timeline and strong resistance to MSOs
🌴 Florida’s political chaos — hemp bans, DeSantis drama, and a shaky outlook
📉 Mature markets under pressure — what's driving pain in CA, MA, MI, and AZ
🏛️ A reality check on federal reform — from the Farm Bill to the noise around SAFE and 2024 election narratives
It's a sharp, honest look at the road ahead — in the U.S. and abroad.
In this episode of Higher Exchanges, strategic advisor and industry veteran Mitchell Osak joins us to unpack what it really means to win in today’s cannabis landscape.
We dig into:
🧬 Mitchell’s journey into cannabis & key lessons from other industries
📊 What defines success today: financials, market share, leadership, & geography
🌎 U.S. vs. Canada — who’s setting the pace?
🌿 Hemp vs. cannabis — which has the edge?
🚀 How to disrupt: quality, cost, or a better business model
📦 Why tariffs might be a good thing for U.S. cannabis companies
A sharp, insightful conversation for anyone serious about strategy, performance, and staying ahead in the cannabis game.
Be sure to subscribe to Mitchell's Substack: https://mitchellosak.substack.com/
In this episode of Higher Exchanges, Jesse Redmond and Morgan Paxhia dig into three pressing topics shaping the cannabis industry.
🌱 Planting Salisbury Canyon Ranch
We kick things off with a look at LEEF’s landmark cultivation project. With 83-day auto-flowering plants going in the ground, the team is on track for a summer harvest and a second replant this fall. We break down how this lowers COGS, increases supply chain control, and sets the stage for higher-quality products and improved margins.
💸 The Fall of Gold Flora
Next, we analyze what went wrong at Gold Flora. With SG&A and interest expenses far outpacing revenue, the company posted a $56.5M net loss in 2024 and entered receivership. We discuss what this means for the industry, who might acquire the distressed assets, and the hard lessons in cost control and toxic debt.
📉 The 2025 Problem
Finally, we zoom out to look at the macro landscape. With no new adult-use markets coming online and reform stuck in neutral, the cannabis sector is facing a critical year. We explore what’s holding the industry back, the increasing threat of illicit markets and mislabeled hemp, and how operators can stay agile and survive the storm.
In this episode of Higher Exchanges, we’re diving deep into the latest cannabis investment trends, exploring key shifts in credit markets, pricing strategies, and hemp sentiment with Colin Ferrian, Portfolio Manager at Poseidon.
Topics Covered:
💰 Credit & Lenders – A deep dive into IIPR’s distress, how other lenders are positioning themselves, and whether refinancing moves will create the next major MSO.
📉 Pricing Trends – Are price degradation rates finally slowing? Can MSOs shift successfully to premium products, or is the value segment too dominant?
🌿 Hemp Sentiment – Lower cost of capital is attractive, but will margins improve? We analyze the latest moves by industry leaders.
🤖 AI in Cannabis Investing – How we’re using AI to analyze trends and make investment decisions. Plus, how Colin Ferrian is leveraging NotebookLM for deeper market insights.
Join us as we sit down with Sam Brill, CEO of Ascend Wellness Holdings, to unpack the latest in cannabis investing and industry strategy. We cover:
✅ Ascend’s strategic evolution and key takeaways from Q4 📊
✅ Retail expansion and how Ascend is investing for growth in 2025 🏪
✅ The shift in the cannabis market—from the "Green Rush" to today’s challenges 📉
✅ How consumer behavior is changing and what strategies companies are using to adapt 🛒
✅ What Sam is most excited about in 2025 and what keeps him up at night.
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