Send us a text

Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins?

In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career. They share real stories, key mindset shifts, and practical steps to help you win big in medical device sales. Whether you’re chasing an IDN, a KOL, or a high-volume surgical practice, this episode is your go-to guide for building long-term, high-impact partnerships.

Get ready to master the secret most reps miss: patience.

Must-Hear Insights and Key Moments

• Define Your Whale - Lisa and Cindy explain what “a whale” really means in medical device sales—and how to identify the ones that matter most to your business.
• Patience is a Power Play - They reveal why patience isn’t just a personality trait—it’s a tactical advantage that separates rookies from rainmakers.
• Build the Inner Circle - You’ll learn how to win the trust of everyone around your whale—assistants, techs, schedulers, committee members—to create unstoppable momentum.
• Red Flags to Avoid - Cindy shares a vulnerable story about losing a key contact and explains why you can’t put all your eggs in one basket when chasing big deals.
• Play the Long Game - The Girls of Grit™ wrap with hard-won truths on sustaining relationships and the real reason why landing the whale is only the beginning.

Words of Wisdom: Standout Quotes from This Episode

• “If you’re chasing a whale, it’s not a sprint—it’s a marathon.” – Anneliese Rhodes
• “Whales don’t respond to pressure. They respond to partnership.” – Cynthia Ficara
• “Landing a whale is not about luck. It’s about strategy, consistency, and patience.” – Anneliese Rhodes
• “You’re not just selling to the surgeon—you’re selling to their entire orbit.” – Cynthia Ficara
• “Don’t get discouraged by the no. Get motivated by the opportunity behind it.” – Anneliese Rhodes
• “Key opinion leaders are like A-listers. You better know their coffee, their people, and their pressure points.” – Cynthia Ficara
• “You don’t keep a whale by coasting—you keep them by continuously showing up with value.” – Anneliese Rhodes
• “This isn’t a transactional deal. This is a long-term partnership with big-time payoff.” – Cynthia Ficara
• “Even one bad case doesn’t define you. It’s how you handle it that makes or breaks the relationship.” – Anneliese Rhodes

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts   Spotify

Follow The Girls of Grit™:

• Website
• Instagram
• LinkedIn

We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production