Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite's new AI, OwlyWriter, are pushing the boundaries of what social media managers and creatives can lean on artificial intelligence for. This week we're joined by Billy Jones, global brand lead at Hootsuite. Billy's many years of experience in agencies have made him empathetic to the fast paced lifestyle that can leave you drawing blanks. In this, he explains how creatives can use AI to their full potential, why the robots won't take your job (but people who can use them just might) and how to avoid contributing to the sea of same with lazy AI use.

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