The Hotel Investor Playbook

Hotel Marketing Decoded: What Every Owner Needs to Know | Anthony Chiaravallo E42


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Is your marketing helping your hotel or just draining your budget?

In this episode, we sit down with Anthony Chiaravallo, founder of Vallo Media, who has managed over $100M in ad spend for brands like Nike, Resorts World, and boutique hotels across the country. Whether you're trying to fill beds or scale a brand, Anthony breaks down how to think about hotel marketing in a way that actually drives bookings.

You’ll learn:

  • How to build a full-funnel strategy that drives real bookings
  • What makes a great marketing agency vs a waste of money
  • How to know if your hotel is ready for paid ads
  • The minimum spend and timeline you need to see real results
  • The path to 3x Return On Ad Spend 

If you’ve ever felt overwhelmed by digital marketing, this episode simplifies what matters.

Review and share the Hotel Investor Playbook so more people can learn how to invest in hospitality assets the right way.

About Anthony:

Anthony Chiaravallo is the founder and CEO of Vallo Media, a performance marketing agency that has overseen more than $100 million in paid media spend for clients ranging from Fortune 500 brands to hospitality startups. With over 16 years of experience in integrated media, Anthony specializes in data-driven strategies across paid social, search, programmatic, and influencer marketing. He’s a member of the Forbes Agency Council and a recognized thought leader featured in outlets like Forbes, USA Today, and The Wall Street Journal. His work focuses on helping brands scale revenue through measurable, omnichannel marketing.

Connect with Anthony:

LinkedIn: https://www.linkedin.com/in/anthonychiaravallo/

Website: https://www.vallomedia.com/

Connect with Mike and Nate:

Invest with Mike & Nate: malama-capital.com/invest
Submit a deal: https://www.malama-capital.com/deal-submission
Instagram: @the_hotel_investor_playbook
Contact Us: [email protected]

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The Hotel Investor PlaybookBy Michael Russell & Nathan St Cyr

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